Public Lecture: Codes of Conduct: Social Orientation in a Promotional Culture

Melissa Aronczyk, Rutgers University

 
Torsdag, 10 marts, 2016 - 13:00 to 15:00

Public Lecture: Codes of Conduct: Social Orientation in a Promotional Culture

Since Andrew Wernick coined the term in 1990, scholars across disciplines have sought to explain transformations in professional and personal experience by recourse to a ‘promotional’ culture: a culture dominated by strategic communication, self-interested persuasion, and ongoing contests for legitimacy. In this talk, Melissa Aronczyk will examine the incentive structures, systems of classification and evaluation, and moral assumptions of a promotional culture. Particular focus will be given to the platforms, interfaces and technological supports that contribute to the contemporary conditions of a promotional culture.


Biographical Note on Melissa Aronczyk
Melissa Aronczyk is Assistant Professor in the School of Communication & Information at Rutgers University (USA). She is the author of Branding the Nation: The Global Business of National Identity (Oxford, 2013) and the co-editor of Blowing Up the Brand: Critical Perspectives on Promotional Culture (Peter Lang, 2010). She is currently writing about reputation, measurement and morality in the media. Find more on Melissa’s work here.
 

Registration
Please register at mpp-relations@cbs.dk no later than February 26th.

Please contact Stefan Schwarzkopf (ssc.mpp@cbs.dk) if you have any further questions.