Book Launch & Seminar: YOUR PRIVACY IS IMPORTANT TO US! – Restoring Human Dignity in Data-Driven Marketing

The platform is co-hosting, alongside the Business in Democracy Initiative (BiDEM) and CBS LAW (MPP), a book launch and seminar for platform member and Professor of Law Jan Trazkowski’s new book, YOUR PRIVACY IS IMPORTANT TO US! – Restoring Human Dignity in Data-Driven Marketing. The event is in collaboration with the Danish Association for Marketing Law.

Fredag, 18 marts, 2022 - 13:00 to 16:30

Join us at Porcelænshaven 22 for the launch of CBS Law Professor Jan Trzaskowski's latest book:

‘YOUR PRIVACY IS IMPORTANT TO US! – Restoring Human Dignity in Data-Driven Marketing’

Your Privacy Is Important to Us! – Restoring Human Dignity in Data-Driven Marketing

 

The book explores the application of EU consumer law - including data protection law and other fundamental rights - to data-driven business models that infringe on human agency, social cohesion and democratic debate. 

This event aims to present and discuss the findings of the book, including the potential for cross-fertilisation between data protection law, marketing law, and fundamental rights. The book suggests how our current legal framework can be informed by psychological, technological and societal perspectives to curb predatory business models of surveillance capitalism.

In the book, the author argues that "paying with personal data" is a misleading framing when, in fact, we pay with attention and agency - which are both scarcer and more precious than personal data and are also important in social and societal contexts. A three-tiered model of information asymmetry is introduced to illustrate why information does not ensure transparency, a prerequisite for user empowerment.

Read conclusions and further information using the links provided.

 

Speakers

  • Professor, Dr. Hans-Wolfgang Micklitz, European University Institute, Florence
  • Professor Emeritus, Ph.D. Eric K. Clemons, The Wharton School, University of Pennsylvania
  • Professor, Ph.D. Andrej Savin, CBS LAW, Copenhagen Business School
  • Professor, Ph.D. Jan Trzaskowski, CBS LAW, Copenhagen Business School
 

Programme

13:00 - 13:15 Welcome

Andrej Savin, Director of CBS LAW and Professor, Ph.D., Copenhagen Business School

13:15 - 14:00 Understanding and regulating data-driven marketing

Jan Trzaskowski, Professor, Ph.D., Copenhagen Business School

14:00 - 14:30 Comments and discussions

Hans-Wolfgang Micklitz, European University Institute, Florence

14:30 - 14:45 Break

14:45 - 15:15 Comments and discussions

Eric K. Clemons, Professor Emeritus, Ph.D., The Wharton School, University of Pennsylvania

15:15 - 15:45 Open discussion

15:45 - 16:30 Reception

 

Sign Up

Use the link to secure your place at the event. The deadline for signing up is Sunday 13 March 2022.

Requests for diplomas of participation must be sent to seminar.jur@cbs.dk no later than one week before the event. 

Sidst opdateret: Business in Society platforms // 17/05/2022