When development meets business and celebrity

Using a well-known face to brand a company is a growing global trend. Come to a symposium at CBS and watch three international keynote speakers talk about how to run a sustainable business by means of celebrities.

02/05/2014

On 8 May, you are invited to attend three public lectures on sustainability and the celebrity-business-development nexus.

The celebrity figure serves as a way of creating community through the media, and this community is increasingly created transnationally. Usually having roles as entertainers, celebrities are becoming increasingly powerful when acting as diplomats, aid celebrities, conservationists and philanthropists.

New markets for the cultural industries
In this context, celebrities can provide meaning, promote order and achieve social integration across ‘the global’. During the last 30 years, changes in the political economy of different sectors of the celebrity industry, humanitarianism, development aid and charitable causes have created new markets for the cultural industries, new audiences for celebrities and celebrity advocates, and new forms of NGO, state and corporate action.

The organisers of the international symposium are the Research Network on Celebrity and North-South Relations, Global Dynamics Research Priority Initiative at Roskilde University, and the Sustainability Platform at Copenhagen Business School.

Programme

13.00 – 13:15: Welcome and introduction by Lisa Ann Richey, Professor, Roskilde University, and Stefano Ponte, Professor, Copenhagen Business School
13:15 – 14:30: Lecture by Lilie Chouliaraki: Is Humanitarian Communication Becoming ‘Post-Humanitarian'? Discussant: Robert van Krieken, Professor, University of Sydney
14:30 – 14:45: Coffee break
14:45 – 16:00: Lecture by Ilan Kapoor: Celebrities: Humanitarians or Ideologues. Discussant: Lisa Ann Richey, Professor, Roskilde University
16:00 – 17:15: Lecture by Dan Brockington: The Paradoxes of Celebrity Advocacy. Discussant: Jo Littler, Senior Lecturer, City University London
17:15 – 18:00: Reception

The event takes place Thursday 8 May, 2014, 13:00-18:00 at Råvarebygningen, RS.20, Porcelænshaven 22, 2000 Frederiksberg. The event is free of charge and open for all interested. For more information and registration contact eh.ioa@cbs.dk

Sidst opdateret: Communications // 02/09/2020