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Opbygning

Marketing Communications Management (MCM)

1st year


1st semester

2nd semester

Core courses

ECTS

Core courses

ECTS

1. Strategic Brand Management

7,5

5. Marketing Communication
Planning and Research

7,5

2. Consumer Behaviour

7,5

6. Positioning and Creative Strategies for Integrated Marketing Communication

7,5

3. Marketing Communications

7,5

7. Brand Governance

7,5

4. Corporate Communication

7,5

8. Advanced Project Work

7,5


2nd year


3rd semester

4th semester

 

ECTS

 

ECTS

Electives

30

Master`s thesis

30


Sidst opdateret af Communications & Marketing 12.01.2009