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Job & karriere

Marketing Communications Management (MCM)

Upon graduation you will have an understanding of the consumer mindset, know how to build and sustain brand equity, as well as how to measure brand equity and value. You will also be able to manage brand value and develop marketing communication as an important factor in building and maintaining strong brands, both at a strategic and tactical level.

Building Strong Brands

Graduates are qualified to work at the assistant brand manager level in either marketing companies or consulting companies, including advertising agencies, market research companies, branding consultancies and business consulting companies.


Sidst opdateret af Communications & Marketing 12.01.2009