MA in IBC - Multicultural Communication in Organisations (MCO)
Multicultural Communication in Organizations is a concentration in the programme MA in International Business Communication, MA IBC. The MA IBC is also offered with the concentration Intercultural Marketing.
Cultures in multicultural organisations
The workforce in multicultural organisations includes employees of varied backgrounds, cultures and professions. At the same time the different cultures and identities are continuously produced and reproduced through interaction. In the MCO programme you will learn to handle the identities, differences and cultural challenges found in multicultural organisations. Theories include organisational culture, diversity management, identity and network theory, organisational actors (such as stakeholders and subcultures) and organisational change – all from an intercultural perspective.
You will gain a profound understanding of the way decisions, results and procedures are shaped and communicated in and between organisations and work groups; as well as a profound understanding of the role of power, influence, motivation and interpersonal relations - all sustained by communication. As an example you will work with relationship management and learn how to communicate with employees with different backgrounds (nationality, professions, age, gender etc.).
Focus is mainly on internal communication in multicultural organisations, but you will also work with topics within external communication such as B2B negotiation, press releases, knowledge exchange between companies, PR and CSR.
Based on major theories of organisational communication you will learn how to develop and implement communication strategies in multicultural organisations.
You will learn to communicate, negotiate and mediate successfully across different national and professional cultures e.g. how to communicate sensitive information between employees in the multicultural and dispersed organisation. You will work with theories on argumentation, impression management, negotiation, crisis communication, decision, and intercultural conflict handling. Your skills in communication are also trained in practice through negotiation cases and simulations e.g. how to make an impression at a job interview. You will also learn to analyse the intercultural communication issues in organisations and to translate them into practical problem solving and recommendations to management.
Knowledge exchange and networks
Knowledge is essential to the development and performance of organisations. It is created and organised through the constant flow of information and communication between the people in the organisation both through formal and informal interactions.
Because knowledge exchange and sharing take place between people belonging to different networks, it is highly influenced by interpersonal factors such as trust, credibility, power and not least the technological tools available.
In the MCO you will learn to identify the flows of information and communication and the barriers that prevent the knowledge from being exploited to its fullest potential. You will work with network management i.e. learn how to increase your networks, strengthen the ties of your network and how to use them strategically in the organisation. You will learn to facilitate knowledge exchange and sharing between and among various stakeholders and employees with different levels of expertise, and different kinds of professional and cultural backgrounds and communicative needs.
English at the highest professional level
In multicultural organisations people have different linguistic and cultural backgrounds, which can easily lead to misunderstandings when communicating. Furthermore, in many multicultural organisations English is the lingua franca i.e. the common language of communication between people who do not necessarily have English as a native language. Targeting the communication to your audience is therefore important to ensure that everyone gets the information that they need. You will learn to analyse and produce texts within the different genres that are found in international organisations and how to target you communication to audiences with different linguistic and cultural backgrounds. You will work with management information and stakeholder communication and learn how to share knowledge and information through hands-on experience with e.g. annual reports, internal memos, press releases and international negotiations.
During the course of the MCO you will also have the opportunity to develop excellent communication skills in English. The programme aims to make you the English-expert at both a strategic and a practical level. You will be able to analyse the language needs in an organisation, develop a strategy in order to fulfil these needs and to implement this strategy. You will also be able to analyse, advise and reflect on other professionals’ English communication and give them feedback based on your knowledge of the English language, its structure, grammar and the communication strategies needed to manage professional communication.
Finally your practical skills in English – both written and oral – will be trained by producing many different types of texts and through oral presentations, negotiations and interactions. You should also be aware that you will be evaluated on your English skills both when it comes to form and content and not least how well you manage to target the message to your audience.
More information on MCO
The MCO programme is a two-year master’s programme that is divided into 4 semesters. The autumn semester runs from September through November with exams in December and January; and the spring semester from February through April with exams in May and June.
First and second semester consist of compulsory courses, third semester of elective courses and fourth semester finishes off the programme with the master thesis.
At MCO you have plenty of opportunities to shape your studies in the direction you want.
In the 1st semester only the course Communication Mangament is mandatory.
You must choose 3 out of 5 courses:
- International Strategic Management (MA IBC common core course)
- Cross-cultural Management (MA IBC common core course)
- Financial and Legal Communication (MA IBC common core course)
- Organizational Communication I: Structures and Dynamics (MCO course)
- Marketing Strategy and Planning in an International Perspective (ICM course)
We recommend that you choose courses within areas you have not worked with on your bachelor’s degree. That way you will be better prepared for the MCO courses in the 2nd semester.
If you hold a bachelor’s degree in communication and/or organisation we recommend you choose the ICM course: Marketing Strategy and Planning in an International Perspective. If you hold a bachelor’s degree in marketing we recommend you choose from the MAIBC common core courses and/or the MCO course: Organizational Communication I: Structures and Dynamics. Otherwise you may experience overlaps with the content of your bachelor’s degree.
In the 3rd semester you can choose to specialise within some of the areas you have worked with in the 1st year, or you can add new areas e.g. HR, branding, CSR, innovation, communication, marketing or other areas you find interesting. You can also choose to strengthen your intercultural competences through exchange or to gain relevant job experience through internship.
In the 3rd semester you can opt to do:
- Electives at CBS. You can choose from all electives at CBS – with a few exceptions
- Electives at other Danish universities
- Electives at Summer University at CBS or abroad
- Internship in a company or organisation in Denmark or abroad
- Exchange at one of CBS’ many partner universities
- Minors at CBS
In the 4th semester you write the master thesis, which is also an opportunity to shape your profile in the direction you wish for your future professional career. You can choose to specialise in communicaton, organisation, English, areas you have worked with on the 3rd semester – or a combination hereof.
IBC: Common core course for both concentrations on MA IBC i.e. also offered as part of the concentration Intercultural Marketing.
MCO: Course within the concentration MCO
ICM: Course within the concentration ICM
(choose 3 out of 5 courses)
|2nd semester||3rd semester||4th semester|
|Communication Management - IBC (7,5 ECTS)||Organizational Communication II: Cultures and Identities - MCO (7,5 ECTS)
||Electives at CBS and/or Internship and/or
studies abroad at CBS partner universities
|Master’s thesis (30 ECTS)|
|Cross-cultural Management - IBC
|Financial and Legal Communication - IBC (7,5 ECTS)
||Knowledge Work - MCO
|International Strategic Management - IBC (7,5 ECTS)
||International Business Negotiation - IBC
|Organizational Communication I: Structures and Dynamics - MCO (7,5 ECTS)
||Project in International Business Communication - IBC (7,5 ECTS)|
Marketing Strategy and Planning in an International Perspective - ICM (7,5 ECTS)
How to choose courses:
We recommend that you choose courses within areas you have not worked with on your bachelor’s degree so that you are prepared for the MCO courses on the 2nd semester.
If you hold a bachelor’s degree in communication and/or organisation we recommend you to choose from the MA IBC common core courses and/or the ICM course: Marketing Strategy and Planning in an International Perspective.
If you hold a bachelor’s degree in marketing we recommend you choose from the MA IBC common core courses and/or the MCO course: Organizational Communication I: Structures and Dynamics. Otherwise you may experience overlaps with the content of your bachelor’s degree.