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Ioanna Constantiou

Lektor , PhD
Ioanna Constantiou

Institut for Informatik

Howitzvej 60, # 5.12,
DK 2000 Frederiksberg, Denmark

Tlf.: +45 3815 2353
Fax:+45 3815 2401
E-mail: ic.inf@cbs.dk

• CV
• Experts@CBS
• Research@CBS

Link til denne hjemmeside: www.cbs.dk/staff/Ioanna

I investigate the diffusion of innovation in the information and communications technologies’ markets, using economic theories. My research combines diffusion of innovation theory, behavioral economics and industrial organization to analyze the adoption decision and the diffusion process in the information and communication technologies’ markets.

I am currently interested on Master Thesis supervision in the following topics:

mobile business, online gaming, crowdsourcing, Web 2.0, social networking, digital content piracy

Primære forskningsområder

• Innovative Forms of Online Content Provision and User Behaviour
• Strategy Making in the High-Tech Markets
• Adoption and Diffusion of Innovation in the IT Markets
• Disruptive Innovation

Udvalgte publikationer

Constantiou, I.D., Papazafeiropoulou, A. and M. T.Vendelø. 2009. “Does culture affect the adoption of advanced mobile services? A comparative study of young adults' perceptions in Denmark and the UK”, The DATA BASE for Advances in Information Systems, Vol. 40, No 4, pp. 132-147.

Constantiou, I.D., Papazafeiropoulou, A. and Dwivedi,Y. K. 2009. "The Diffusion of IP-Telephony and the Vendors Commercialisation Strategies" Journal of Information Technology, Vol. 24, No 1, pp. 25-34.

Constantiou, I.D. 2009. “Consumer behaviour in the mobile telecommunications' market: The individual's adoption decision of innovative services” Telematics and Informatics, Vol.26, No. 3, pp. 270-281.

Constantiou, I.D. and Kautz, K. 2008. “Economic Factors and Diffusion of IP Telephony: Empirical evidence from an advanced market” Telecommunications Policy. Vol 32, No. 3-4, pp 197-211.

Constantiou, I.D., Damsgaard J. and L. Knutsen, 2007. "The Four Incremental Steps toward Advanced Mobile Services Adoption". Communications of the ACM Vol. 50, No.6, pp.51-55

Blechar, J., Constantiou, I.D. and J. Damsgaard, 2006. “Exploring the Influence of Reference Situations and Reference Pricing on Mobile Service User Behaviour” European Journal of Information Systems. Vol.15, pp.285-291.