VELUX receives the HBH Prize 2016

These students wrote their master thesis about Hi-Fi Klubben. From the left: Bertram Thorslund and Sebastian Colsted - the winners of the HBH Troubleshooter Prize 2016 - and Caroline Helbo Andersen and Nicoline Greyling. (Photo: Jørn Albertus)

The company was founded in 1941 and work with daylighting products.

Several hints were given at the presentation of the HBH Prize 2016. Finally, it was mentioned that the company manufactures windows.

”Can anyone guess who it is?” asked Mogens Bjerre, Associate Professor at the Department of Marketing at CBS. Mogens Bjerre is also part of the HBH Foundation who together with CBS gives a marketing prize of DKK 50,000 to a Danish company that has excelled in marketing its products. The front row answered his question: ”VELUX.”

The window manufacturing company is the recipient of the HBH Prize 2016 because of their ability to reinvent themselves, explains Mogens Bjerre.

”They constantly develop their products and apply their vast knowledge about how the product works when it is installed.”

This prize also entails a one year long collaboration with master thesis students from CBS. According to VELUX, it is an honour to receive this prize and a privilege as a case company to benefit from skilled students.

Last year's winner of the prize was Hi-Fi Klubben, who through the past year has supplied data, company information and answers to the students' questions. The HBH Troubleshooter Prize was awarded to a group of students who have worked with the segmentation of the German market, which Hi-Fi Klubben is about to enter.

The winners of the prize and DKK 50,000 are Bertram Thorslund and Sebastian Colsted.

”It is quite a pat on the back for us,” says Bertram Thorslund. According to both winners, they have spent a lot of time and energy on this project - in fact some of the money has already been spent on field trips to Germany.

As something special, a group of students were also acknowledged for their thesis. Caroline Helbo Andersen and Nicoline Greyling were highly commended for their efforts studying German culture. To them, it is ”a tremendous honour” and ”a bonus” in addition to having completed their studies at CBS.

At the ceremony, future master thesis students had showed up to listen to the presentation of VELUX and the Q&A session with the company. Everybody is now welcome to submit an outline of their thesis. Based on these outlines, ten groups of students will be selected and offered to cooperate with the case company and thus an opportunity to win next year's HBH Troubleshooter Prize.