Workshop on Social Media and Public Health

Program

08:30 – 09:00: Coffee & Registration
09:00 – 09:15: Welcome

• Learning, Outcomes & Key Takeaways
• Interactive Exercise: Backgrounds, Experiences, Expectations

09:15 - 09:45: State of the Art: Social Media and Public Health

• Research
• Practice
• Opportunities & Challenges

09:45 – 10:15: Socially Shared Health Information

• Concept: What kinds of health information are shared on social media?
• Typology: Which type of organisations and individuals share health information on social media?
• Survey: What social media strategies and tactics do organisations employ?
• Big Data: How can we collect complete data from Facebook for 200+ public health organisations?
• Big Data Analytics Framework: Systematic and rigorous analysis of big data to extract
  - Meaningful Facts
  - Actionable Insights
  - Valuable Outcomes
  - Sustainable Impacts

10:15 – 10:45: Coffee and Networking
10:45 – 11:00: Big Social Data Analytics for Public Health-1

• User Engagement: What are the patterns of user engagement with socially shared health information?
• Content Performance: To what extent do some type of content such as pictures and videos perform better than other types of content such as text and links?

11:00 – 11:15: Big Social Data Analytics for Public Health-2

• Image Analysis based on Public Health and Care Walls (Facebook)

11:15 – 11:30: So What?

• Practice: Recommendations for Social Media/Web Managers
• Research: Predicting Public Health Parameters from Big Social Data
• Research & Practice: Public Health Interventions on Social Media

11:30 – 12:00: Future Perspectives

• Collaboration: BSDA for Public Health: Funded by Copenhagen Health Innovation
• Reports: Social media audit of your organization
• Data Sets: Big Data Sets for Research and Practice

12:00 -13:00: Lunch & Networking

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