SMWiCPH: Transforming Big Social Data Sets into Business Assets

This session is hosted by the Centre for Business Data Analytics at Copenhagen Business School. The centre aims to help Danish companies create business value from in-house and open big data sets and increase their competitiveness in the global marketplace.

After having attended this session, you will gain knowledge about:
- The three paradigms for generating competitive advantages and business value from new technologies
- cbsBDA’s framework for transforming big data sets into business assets by creating meaningful facts, actionable insights, valuable outcomes, and sustainable impacts
- Case Studies of Business Data Analytics
- Real Promotor Score (RPS), a novel metric that models and predicts brand parameters
- Brand Loyalty Quadrant (BLQ)
- Predictive analytics of sales and revenues combining CRM and social media data sets
- Prescriptive analytics of corporate social media crises (aka “Shitstorms”)
- Big Data Analytics for Transportation and Logistics

Takeaway:
To stop talking BS about Big Data ”blah blah blah” and start doing Business Data Analytics to generate meaningful facts, actionable insights, valuable outcomes, and sustainable impacts.

Event format:
Presentation

Audience level:
Beginner

Language:
English

Participation is free but registration is necessary

Please note
That there will be charged a No-Show-Fee of 300 DKK. Cancellations must be made minimum 24 hours prior to event start by going to your Conferize profile, clicking "My Tickets" and then "Manage Tickets". Here you can cancel your ticket, by clicking “cancel ticket”. In order to register your attendance, it is important you check-in at the venue.
Venue-staff will be handling this.
The No-Show-Fee is made due to high demand and limited seats.

By registering to this free event you grant SMWiCPH’s sponsors the right to contact you.


Other events:
CBS is hosting several talks for Social Media Week this year. Given that the 2017 theme is "Language and the Machine”, we are well prepared to showcase our tools that analyze online conversations and communities. The agenda at CBS will start with a presentation by Ravi on case studies using big social data, followed by a presentation of our new feelings meter prototype emotion, and several other talks throughout the week. The second event on Wednesday, "Funny Business Inc.”, combines social media with stand-up comedy and is presented by "some of Denmark’s biggest comedians”.

Monday, 27 February: 11:40-12:40 (Detecting Emotion on Facebook) SPs07 Accenture Aud.

Wednesday, 1 March: 14:00-15:00 (Brexit vs. Trumpism) SPs05 British American Tobacco Aud.

Wednesday, 1 March: 15:30-16:00 (Funny Business Inc - Chasing Viral) SPs05 British American Tobacco Aud.