"Sound Branding: The tune to global succes”
Are you interested in brands and how they touch consumers and other stakeholders to create superior brand value?
Come to an afternoon looking at how brands touch our senses to drive brand value.
Keywords: Senses, Brand Touchpoints, Brand Response, Experience Economy, Sonic Branding, Sound.
Programme
| 16:00 |
Welcome |
| 16:10 |
Richard Jones – coordinator MCM line at CBS |
| 16:40 |
Karsten Kjems – Managing Director Sonic Branding |
| 17:30 |
Rounding up & drinks |
| 18:00 |
Thank you for today |
Tid: 16.04 16.00 -18.00
Sted:
Copenhagen Business School
Solbjerg Plads
Velux Auditorium s.13