Ivar Friis

My research examines how performance management systems influence both organizational effectiveness and employee motivation, particularly through the interplay of digitalization, cost structures, and fairness perceptions. I investigate how Big Data and algorithmic tools reshape performance evaluation and incentive design to promote sustainable, equitable outcomes.  

Drawing on case studies such as Air Greenland, I explore how technology-driven control mechanisms facilitate adaptation—while also introducing coordination challenges and paradoxes in flexibility. I support managers in constructing systems that harmonize autonomy, trust, and accountability under complexity.  

As Associate Professor and PhD-holder, I engage in teaching, research supervision, and interdisciplinary collaboration to translate findings into actionable organizational strategies. With journal publications on pricing fairness and performance governance, I contribute to debates around ethical metrics design, data-driven transparency, and future-ready control systems. My ambition is to foster organizations where meaningful performance incentivizes responsible innovation.