Department of Marketing

Videnskabelig assistent

Kontor: SOL/C2.08
E-mail: jc.marktg@cbs.dk
Primære forskningsområder
  • Consumer Behaviour
  • Visual Perception
  • Design
  • In-store Decision
  • Eye-tracking
Link til denne hjemmeside

Jesper Clement do research in the field where design, visual attention, and behavior interact. Jesper Clement contributes to this field of research with an overall research question: What sorts of visual impact and different types of design elements are capable of exerting on consumers' conscious and unconscious decision-making processes? Further sub-questions might include: Do certain visual stimuli overrule rationality when people choose unhealthy products? To what extent is a consumer able to verbalize such inappropriate decisions? What kinds of eye movements or brain activity can be related to this activity, and what are the specific brain processes at the moment of an in-store decision?

  • Knowledge for Product Innovation; SMC, cand.merc.
  • Visuel Identitet og Profil, BA-elective

Supervison on graduate and post-graduate level

Udvalgte publikationer
  • Clement, Skovgaard Andersen & O'Doherty Jensen (2012). Framework for Understanding Misleading Information in Daily Shopping, Qualitative Market Research, vol15(2)
  • Selsøe Sørensen, Clement & Gabrielsen (2012); Food labels; an explorative study into label information The International Review of Retail Distribution and Consumer Research, vol.22(1)
  • Smith, Clement, Møgelvang-Hansen & Selsøe Sørensen; (2011). Assessing in-store food-to-consumer communication from a fairness perspective: Towards an integrated framework. Faschsprache – International Journal of Specialized Communication, vol33(1/2)
  • Clement; (2007) Visual influence on in-store buying decisions: An eye-track experiment on the visual influence of packaging design; Journal of Marketing Management, vol23
  • Clement & Scriver; (in press). Visuel identitet som strategi – hvordan virksomheden får det fulde udbytte. Target Journal: Ledelse og Erhvervsøkonomi.
Jesper Clement; Jesper Aastrup; Signe Charlotte Forsberg / Decisive Visual Saliency and Consumers' In-store Decisions
I: Journal of Retailing and Consumer Services, Vol. 22, 1.2015, s. 187-194
Viktor Smith; Henrik Selsøe Sørensen; Jesper Clement; Peter Møgelvang-Hansen / Fair snak på fødevareemballage
København : Ex Tuto Publishing 2015, 175 s.
Afton Marina Szasz Halloran; Jesper Clement; Niels Kornum; Camelia Bucatariu; Jakob Magid / Addressing Food Waste Reduction in Denmark
I: Food Policy, Vol. 49, Nr. 1, 12.2014, s. 294-301
Dalia Bagdziunaite; Khalid Nassri; Jesper Clement; Thomas Z. Ramsøy / An Added Value of Neuroscientific Tools to Understand Consumers’ In-Store Behaviour
I: Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. . red. /Enrique Bigné. Brussels : EMAC 2014, s. 171
Konferenceabstrakt i proceedings
Dalia Bagdziunaite; Khalid Nassri; Jesper Clement; Thomas Z. Ramsøy / An Added Value of Neuroscientific Tools to Understand Consumers’ In-store Behaviour
Paper presented at The 43rd EMAC Annual Conference 2014, 2014
Jesper Clement; Maria Kokkoli / Understanding the Influence from Web-shop Design on Consumers’ Visual Attention and Product Evaluation
Paper presented at The 21st International Conference on Recent Advances in Retailing and Services Science , 2014
Dalia Bagdziunaite; Anne Strande Jensen; Julie Auning-Hansen; Jesper Clement; Thomas Z. Ramsøy / What Counts Most? : How Price, Country of Origin and Nationality Dynamically Affect Consumer Preference .
I: NeuroPsychoEconomics Conference Proceedings, Vol. 10, 2014, s. 39
Konferenceabstrakt i tidsskrift
Jesper Clement; Tore Kristensen; Kjell Grønhaug / Understanding Consumers' In-store Visual Perception : The Influence of Package Design Features on Visual Attention .
I: Journal of Retailing and Consumer Services, Vol. 20, Nr. 2, 3.2013, s. 234-239
Henrik Selsøe Sørensen; Jesper Clement; Gorm Gabrielsen / Food labels : An Exploratory Study into Label Information and what Consumers See and Understand.
I: International Review of Retail, Distribution and Consumer Research, Vol. 22, Nr. 1, 2.2012, s. 101-14
Jesper Clement; Mette Skovgaard Andersen; Katherine O'Doherty Jensen / Framework for Understanding Misleading Information in Daily Shopping
I: Qualitative Market Research, Vol. 15, Nr. 2, 2012, s. 110 - 127
Flere resultater ...(ialt 17 )