BA in Information Management
Presentation of BA IM
In the ever-changing, digitally connected business world, companies need tools and capabilities to understand and process enormous amounts of digital information. Data must be gathered and analysed in a structured way in order to create knowledge that can be used to reduce risks and take calculated business decisions.
For companies the digital challenge lies not in gathering information as such but in interpreting and making sense of it. Successful businesses need not only to have the right information platforms but also to understand the different forms of digital information available in order to integrate effective knowledge sharing as an important part of how companies operate, learn and innovate.
The structure of the BA in Information Management reflects the different areas you have to understand and the different ways you need to combine these areas in order to help companies adapt to the constantly changing digital challenges.
You will develop a wide range of competencies within organisation theory, information science and communication studies that will help you understand how companies can and must adapt to a wide range of existing as well as developing information platforms covering everything from large, formal information and communications systems to social media. And you will learn how different types of information needs affect how the company has to plan and develop its communication strategies both internally and externally.
Courses and content
There is a clear progression through the three years of study where you will develop you skills in different ways.
Year one: Learning the basics
In the first year of the BA IM, you will develop a fundamental understanding of the different types of digital media and technologies. You will learn how people in companies work together and the role information and communication plays in organising business processes. You will work with each course independently to develop a clear basic understanding of the key areas of information management.
Year two: Understanding complexities and leaning to design digital solutions
In the second year of the programme, you will focus on how information managers analyse organisations as well as design and implement digital solutions and interfaces that match the specific needs of companies. This could be in relation to an organisation's overall practices for storing and sharing information - and how those practises have to be in tune with the strategic goals of the organisation. It could also be in connection with gathering and analysing data to be used in business projects and development processes or in connection with developing new and efficient ways for companies to share information and to communicate with costumers, business partners or others outside the company. During the second year you will combine and integrate elements from different areas of study to develop an understanding of the complexities and interrelations within the field if information management – and how to use that understanding to develop and design digital interfaces and environments for business communication and knowledge sharing.
Year three: Developing new practices
After the third year, you will have gained advanced skills and a deep understanding of how digitalisation and information management can be used to further develop companies and business practices. You will be able to guide organisations to make sense of complex data and information in order to create new knowledge and innovative approaches, which are used to improve the way the organisation works but also how it understands itself and the world outside as a foundation for creating new business opportunities. You will work independently and in cooperation with businesses to develop a deeper understanding of the challenges of making sense of – and learning from – complex data and integrating using those understanding to develop information solutions that support strategic goals and organisational learning in a company.
Cooperation with companies
The core aspects of the BA IM are designed in collaboration with national and international companies. Throughout the programme, you will have a variety of opportunities for hands-on work, real-life case studies, projects and contacts with companies and other organisations. This collaboration will also give you a realistic view of the different tasks you will be asked to perform as a professional information manager.
Key areas of study
The courses and projects of the BA IM are centred on three key areas: Digital Technologies, Communication Studies and Organisation Studies. You will be introduced to each are independently and as the programme progresses they become increasingly integrated and intertwined.
From Organisation Studies you will learn to understand what an organisation is and how people work together in companies. We will examine how different professional groups in an organisation have different goals and different needs for data and information – and also how they communicate in different ways. This will help you understand how digital business solutions must accommodate a wide range of needs and how sharing and interpreting data can sometimes be affected be the conflicting goals and perspectives of competing groups.
Digital Technologies will teach you about the latest information and media platforms. And about how those technologies can be used to develop practical solutions for gathering, storing, sharing and analysing data. You will learn to design information interfaces that optimally enable a company to learn and develop its business activities.
Communication Studies gives you insights into how group work and social interaction fundamentally shape the ways companies work with data and information. You will analyse how teams use digital social media to jointly make sense of data and coordinate their activities. Clear and effective communication strategies are a prerequisite for data and information to be not just organised and available but also used actively to create a shared understanding and shared goals within the organisation.
Information Management is a three-year bachelor programme. The academic year runs from September through June and is divided into 4 quarters. Each quarter is 8 weeks and is concluded with examinations. Examinations take place 4 times a year in October, December/January, April and May/June respectively.
The programme consists of a number of compulsory courses, some elective courses and finishes off with a bachelor project.
Options during the programme
IM is structured in quarters and you will have only 2 courses at a time for a period of 6-7 weeks followed by exams instead of following 4 courses over a whole semester. This means that you will have exams 4 times a year instead of 2. It is a very intense and focused way of learning.
The first and second quarter of your third year consists of electives. You can use this semester to specialise in areas studied in the compulsory courses, or you can add new areas of studies. You can choose to take electives at CBS or another Danish university, to go abroad on exchange at a partner university or to do an internship.
It is mandatory for students studying Information Management to take an internship in the first two quarters of their third year. Doing an internship is a central part of the programme because it gives you an opportunity to use your knowledge in practice and provides you with valuable experience.
About half of the students find an internship in Denmark, and the other half find one abroad.
Students are evaluated by their internship companies, and not only are the evaluation reports generally very good, but many students are also offered a job in the company.
You finish off the sixth semester with a bachelor project where you have the opportunity to specialise in one or more areas of the program.
Bachelor of arts
The programme is not a Bachelor of Science, but a Bachelor of Arts - the difference lies in less focus on technology and math-related courses, and more focus on the broad, interdisciplinary understanding and theory.