Torben Hansen

Overall, my research interests include consumer behavior, marketing research methods, financial decision-making, and sustainable consumption. Specifically, I explore challenges such as risky financial behavior, dietary stress, and sustainable consumption, aiming to improve consumer decision-making and public policy.  

My research enhances public understanding of consumer behavior, influencing policy, business practices, and societal well-being.  

My ambition is to bridge academic insights with real-world impact - helping both public institutions and private companies make informed, socially responsible decisions. Particularly, my work guides companies or organizations in understanding consumer motivations and helps individuals make better financial and food-related choices.