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Flori­an Kock

Professor

Subjects
Management Branding Consumer behaviour Tourism Psychology Mobility

Primary research areas

Tourism & Hospitality Management

Researching behaviour in tourism and hospitality for academic and societal impact

I am a Professor of Management (specialising in Tourism and Hospitality) at the Copenhagen Business School (CBS) and Director of the Center for Tourism and Hospitality Management (THM) at CBS. I research human behaviour within one of the largest and most intricate industries: tourism and hospitality (travel and mobility, leisure, hotels, restaurants, events, sports). I collaborate with international hospitality/tourism companies and institutions in both Europe and overseas, and I am an experienced expert for large-scale international arbitrations in Europe and Asia. 
 
My research appears in the leading international journals, has been recognised with international and national awards, and is featured in global and national media outlets (The Economist, Time Magazine, BBC, FAZ, DIE ZEIT, Süddeutsche, NDR Kultur, GEO, Frankfurter Rundschau, Politiken, DR, TV2). I serve as associate editor for our discipline's flagship journal, Tourism Management, and as an expert for national research organisations. 

Recent research projects

Transforming tourism and hospitality through evolutionary psychology

Understanding how our evolutionary past shapes our contemporary behavior. Using these insights to improve customer experiences and transform tourism toward more sustainability.

The transformative impact of adult play on building human capital

Play is an evolutionary drive and can be leveraged to develop human capital, core skills and promote lifelong learning.