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Fu­miko Kano Glück­stad

Associate Professor

Subjects
Consumer behaviour Culture Japan Psychology Identity

Primary research areas

Con­sumer psy­cho­logy
Con­sumer seg­ment­a­tion & seg­ment-spe­cif­ic con­sumer ana­lys­is

Psy­cho­logy of beauty

Per­son­al val­ues, self-concept, and con­sump­tions
Cross-Cul­tur­al Cog­ni­tion and Com­mu­nic­a­tion
Men­tal rep­res­ent­a­tions (men­tal im­ages, brand/des­tin­a­tion im­ages)

Se­mant­ic align­ment across cul­tures
In­ter­dis­cip­lin­ary Re­search
So­cial me­dia ana­lys­is: ap­plic­a­tion of ma­chine learn­ing and nat­ur­al lan­guage pro­cessing to so­cial sci­ences in par­tic­u­lar fo­cus on tour­ism and beauty re­lated con­sumer data

How do we shape so­ci­ety — and how does so­ci­ety shape us?

I am an interdisciplinary researcher specializing in consumer psychology. I was trained as a psychologist and hold a PhD in semantics and natural language processing. 

My recent research has focused on the psychology of beauty—that is, what it means for a person to be considered beautiful across different cultural contexts. I classify consumers and analyze the antecedents and consequences of their behaviors using data from surveys, social media, and experiments. I am particularly interested in how globally accessible visual digital content and culture-specific norms interactively shape self-image, emotions, well-being, and behavior.

My works have appeared in top-rank journals such as Tourism Management, Journal of Business Research, Journal of Cross-Cultural Psychology, Journal of Consumer Behaviour, and I was the recipient of best excellent paper awards at the largest conferences in Marketing and Tourism.  

 

Publications

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December 2025

Beliefs About a Brighter Future for All Humanity as an Evolutionary Adaptation to Pathogen Prevalence

Brian W. Haas

M. Azhar Hussain

Fu­mi­ko Kano Glück­stad, Associate Professor

Go to publication

September 2025

Love, Culture, and Well-being

How Values Moderate the Link Between Relationship Status and Well-being Across 57 Countries

Magdalena Śmieja

Alicja Walczak

Jakub Cacek

Maciej R. Górski

Michael Harris Bond

Biljana Gjoneska

M. Azhar Hussain

Mohsen Joshanloo

Ewa Szumowska

Julien Teyssier

Victoria Wai Lan Yeung

Brian W. Haas

Farida Guemaz

Mahmoud Boussena

Ángel Sánchez-Rodríguez

Nuha Iter

Olha Vlasenko

Vivian Miu-Chi Lun

Liman Man Wai Li

Nur Amali Aminnuddin

İdil Işık

Laina Ngom-Dieng

Márta Fülöp

David Igbokwe

Mladen Adamovic

Ragna Benedikta Garðarsdóttir

Natalia Soboleva

Fu­mi­ko Kano Glück­stad, Associate Professor

Joonha Park

Plamen Akaliyski

Grace Akello

Marwan Al-Zoubi

Anna Almakaeva

Petra Anić

Lily Appoh

Arno Baltin

Patrick Denoux

Alejandra Domínguez Espinosa

Vladimer Gamsakhurdia

Magdalena Garvanova

Alin Gavreliuc

Eric Raymond Igou

Natalia Kascakova

Agata Kocimska-Bortnowska

Nicole Kronberger

J. Hannah Lee

Alexander Malyonov

Arina Malyonova

Fatma Mokadem

Oriana Mosca

Elke Murdock

Katarzyna Myślińska-Szarek

Martin Nader

Ayu Okvitawanli

Mateusz Olechowski

Ewa Palikot

Zoran Pavlović

Iva Poláčková Šolcová

Adil Samekin

Heyla Selim

David Sirlopú

Boris Sokolov

Chien-Ru Sun

Claudio V. Torres

Kiều Thị Thanh Trà

Vladimir Turjačanin

Wijnand van Tilburg

Christin-Melanie Vauclair

Arkadiusz Wasiel

Cai Xing

Belkacem Yakhlef

Jae-Won Yang

June Chun Yeung

John Zelenski

Kuba Krys
Go to publication

September 2025

Love Beyond East and West

How Cultural Models of Selfhood Predict Frequency of Being in Love

Ayu Okvitawanli

M. Azhar Hussain

Fu­mi­ko Kano Glück­stad, Associate Professor

Go to publication

Recent research projects

In­ter­cul­tur­al Per­so­nas of Beauty & Val­ues (iBeauty)

An in­dustry-aca­dem­ic re­search pro­ject, de­vel­op­ing a the­or­et­ic­al frame­work - per­son­al beauty val­ues - in close col­lab­or­a­tion with the third largest Ja­pan­ese cos­met­ic com­pany, KOSE Cor­por­a­tion. (2020-2024)
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Cool Ja­pan – Smart Den­mark Ini­ti­at­ive: In­teg­ra­tion of data sci­ences in the tour­ism re­search (Cool Ja­pan)

The net­work ini­ti­at­ive ad­dresses the tour­ism in which the in­nov­at­ive and in­tel­li­gent in­teg­ra­tion of data sci­ences is a key for fu­ture pro­gress. Fun­ded by In­ter­na­tion­al Net­work Pro­gram (2018-2019)
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Un­der­stand­ing Mind­sets across Mar­kets In­ter­na­tion­ally (UM­AMI)

De­vel­op­ing a data ana­lyt­ic frame­work com­bin­ing value-based con­sumer seg­ment­a­tion al­gorithms with al­gorithms to cap­ture con­sumers’ des­tin­a­tion im­ages. Fun­ded by In­nov­a­tion Fund Den­mark (2017-2020)
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Glob­al Eng­lish as In­ter­na­tion­al Busi­ness Lan­guage: The Im­port­ance of Moth­er Tongue on Speech, Re­cep­tion, and As­so­ci­ation (Glob­al Eng­lish)

The pro­ject in­vest­ig­ates how non-nat­ive Eng­lish speak­ers from China, Ja­pan, Rus­sia, Den­mark, and Spain re­spect­ively as­so­ci­ate with se­lec­ted Eng­lish words. Fun­ded by Carls­berg Found­a­tion (2013-2017)
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