Constant Pieters
Tenure Track Assistant Professor
Quantitative research methods and their applications
Constant Pieters is an Assistant Professor of Marketing at Copenhagen Business School. Prior to joining CBS in 2022, he was a Lecturer in Marketing at Tilburg University, where he also earned his PhD.
Constant’s ongoing research focuses on quantitative business and marketing research methods, their substantive applications in consumer research, and meta-science. His research projects on discriminant validation and moderation analysis were published in the Journal of Marketing Research. He has also published on the theorisation and testing of U-shaped relationships with and without moderation in the Strategic Management Journal. Constant presented and chaired sessions at international conferences.
In terms of education, Constant is responsible for the development, coordination, and delivery of fundamental and applied courses in quantitative marketing research domains. He has also been an active project and thesis supervisor.
Constant received a PhD in Marketing (2020), a Research MSc degree in Business: Marketing (2014), an MSc degree in Marketing Research (2012), and a BSc degree in Business Administration (2011), all from Tilburg University.