Department of Organization


Room: KIL/14.A-4.93
Curriculum Vitae
Primary research areas
  • Organizational Identity
  • Corporate Branding
  • Organizational Culture
  • Expressing and Managing Identity  in a global context
  • The role of time in organizations
Link to this homepage

Majken Schultz (born 1958 PhD, Master) is Professor of management at Copenhagen Business School, Denmark since 1996. She is a partner of the Reputation Institute and most recently a International Research Fellow at the CCR (Centre for Corporate Reputation) at Oxford University, Saïd Business School.  Her research interests are located at the interface between organization theory, strategy and branding and include the interplay between culture, identity and image in relation to corporate branding. She has managed several longitudinal research projects involving leading Danish companies, such as Novo Nordisk and LEGO Group and is currently studying the global integrationproces in Carlsberg Group. Schultz is actively involved in the Danish Business Community in a variety of boards and networks and is a  regular commentator in Berlingske Tidende. She also serves at the board of governers for Academy of Management

  • Managing Organizational Identity, Cand. Merc SOL
  • Supervision related to cand.merc. SOL programme
Other teaching activities
  • Master of Management Development
  • PhD Course in Engaged Scholarship
  • Guestlecturer at several Cand.merc programmes
Selected publications
  • Schultz, M. & Hernes, T. (2012) A Temporal Perspective on Organizational Identity. Organizaion Science (Articles in Advance, pp. 1–21).
  • Schultz, M. & Hatch, M. J. (2009) Of Bricks and Brands: From Corporate to Enterprise Branding. Organizational Dynamics, Vol 38, No. 2: 117-130
  • Schultz, M. (2010) Reconciling Pragmatism and Scientific Rigor. Journal of Management Inquiry. 2010 ; Vol. 19, Nr. 3, 01.01.2010. s. 274-277
  • Schultz, M, McGuire, S., Langley, A., Tsoukas,H.  2012 The Construction of Identity in and around organizations. Oxford: Oxford University Press.
  • Hatch, M.J. and Schultz, M. (2008) Taking Brand Initiative: How Corporations Can Align Strategy, Culture and Identity through Corporate Branding. San Francisco: Wiley/Jossey-Bass.
Christophe Lejeune; Majken Schultz; Alain Vas / How does Accreditation Influence the Dynamics of Organizational Identity for Business Schools?
In: Management International, 2015
Journal article
Mary Jo Hatch; Majken Schultz; Anne-Marie Skov / Organizational Identity and Culture in the Context of Managed Change : Transformation in the Carlsberg Group, 2009–2013.
In: Academy of Management Discoveries, Vol. 1, No. 1, 2015, p. 58-90
Journal article
Majken Schultz / Time for Culture
In: Journal of Business Anthropology, Vol. 4, No. 1, 2015, p. 117-124
Mary Jo Hatch; Majken Schultz / Brug dit brand : Udtryk organisationens identitet igennem corporate branding.
2.ed.København : Gyldendal 2014, 300 p.
Majken Schultz / Organisationskultur
In: Klassisk og moderne organisationsteori. ed. /Signe Vikkelsø; Peter Kjær. København : Hans Reitzel 2014, p. 209-232
Book chapter
Majken Schultz; Tor Hernes / A Temporal Perspective on Organizational Identity
In: Organization Science, Vol. 24, No. 1, 2013, p. 1-21
Journal article
Nicholas Ind; Oriol Iglesias; Majken Schultz / Building Brands Together : Emergence and Outcomes of Co-creation.
In: California Management Review, Vol. 55, No. 3, 2013, p. 5-26
Journal article
Majken Schultz; Steve Maguire / Identity In and Around Organisations
In: The European Business Review, 5.2013, p. 8-12
Journal article
Mary Jo Hatch; Majken Schultz / The Dynamics of Corporate Brand Charisma : Routinization and Activation at Carlsberg IT .
In: Scandinavian Journal of Management, Vol. 29, No. 2, 6.2013, p. 147-162
Journal article
Majken Schultz; Bob Hinings / A Comment at the Border Between Institutional and Organizational Culture Theories
In: Journal of Management Inquiry, Vol. 21, No. 1, 2012, p. 107-108
More results... (total 54 results)