Department of Organization


Room: KIL/14.A-4.93
Curriculum Vitae
Primary research areas
  • Organizational Identity
  • Corporate Branding
  • Organizational Culture
  • Expressing and Managing Identity  in a global context
  • The role of time in organizations
Link to this homepage
Majken Schultz is a Professor of Organization and Management at Copenhagen Business School,
since 1996 and International Research Fellow at the Centre for Corporate Reputation at Oxford University, Saïd Business School since 2010. Since 2015 she has been a member of the Royal Academy of Science and Letters.  She has conducted research in areas of organizational identity, identity change and its relations to organizational culture and corporate branding and is currently working on issues related to temporality in organizations and how organizations construct their time. She has published more than 60 articles and chapters and a dozen books. Her work has – apart from being published in English and Danish - been translated into Spanish, Portuguese, Turkish, Arabic, Korean and Persian. By spring 2016 she had 13.929 citations at Google Scholar.
She teaches at a number of graduate, PhD and executive programs at CBS, including the new board leadership education. In 2016 she has just started a 3-year research project on Changing in Time with professor Tor Hernes studying temporal configurations and trajectories in Carlsberg Group and Arla The project is funded by Tuborg foundation. Previously she has directed research projects on identity, brand and transformation in Carlsberg Group (2009-2013); LEGO Group (2000-2005) and Wolff Olins and Bang & Olufsen (1996-2000). 
Majken serves as a non-executive member of several company boards and has been a consultant for multiple private as well as public organizations. Currently she serves at Bang & Olufsen, Danish Crown, Danske Spil and Realdania.
  • Managing Organizational Identity, Cand. Merc SOL
  • Supervision related to cand.merc. SOL programme
Other teaching activities
  • Master of Management Development
  • PhD Course in Engaged Scholarship
  • Guestlecturer at several Cand.merc programmes
Selected publications
  • Schultz, M. & Hernes, T. (2012) A Temporal Perspective on Organizational Identity. Organizaion Science (Articles in Advance, pp. 1–21).
  • Schultz, M. & Hatch, M. J. (2009) Of Bricks and Brands: From Corporate to Enterprise Branding. Organizational Dynamics, Vol 38, No. 2: 117-130
  • Schultz, M. (2010) Reconciling Pragmatism and Scientific Rigor. Journal of Management Inquiry. 2010 ; Vol. 19, Nr. 3, 01.01.2010. s. 274-277
  • Schultz, M, McGuire, S., Langley, A., Tsoukas,H.  2012 The Construction of Identity in and around organizations. Oxford: Oxford University Press.
  • Hatch, M.J. and Schultz, M. (2008) Taking Brand Initiative: How Corporations Can Align Strategy, Culture and Identity through Corporate Branding. San Francisco: Wiley/Jossey-Bass.
Christophe Lejeune; Majken Schultz; Alain Vas / How does Accreditation Influence the Dynamics of Organizational Identity for Business Schools?
In: Management International, Vol. 19, No. 3, 2015, p. 83-97
Journal article
Mary Jo Hatch; Majken Schultz; Anne-Marie Skov / Organizational Identity and Culture in the Context of Managed Change : Transformation in the Carlsberg Group, 2009–2013.
In: Academy of Management Discoveries, Vol. 1, No. 1, 2015, p. 58-90
Journal article
Majken Schultz / Time for Culture
In: Journal of Business Anthropology, Vol. 4, No. 1, 2015, p. 117-124
Mary Jo Hatch; Majken Schultz / Brug dit brand : Udtryk organisationens identitet igennem corporate branding.
2.ed.København : Gyldendal 2014, 300 p.
Majken Schultz / Organisationskultur
In: Klassisk og moderne organisationsteori. ed. /Signe Vikkelsø; Peter Kjær. København : Hans Reitzel 2014, p. 209-232
Book chapter
Majken Schultz; Tor Hernes / A Temporal Perspective on Organizational Identity
In: Organization Science, Vol. 24, No. 1, 2013, p. 1-21
Journal article
Nicholas Ind; Oriol Iglesias; Majken Schultz / Building Brands Together : Emergence and Outcomes of Co-creation.
In: California Management Review, Vol. 55, No. 3, 2013, p. 5-26
Journal article
Majken Schultz; Steve Maguire / Identity In and Around Organisations
In: The European Business Review, 5.2013, p. 8-12
Journal article
Mary Jo Hatch; Majken Schultz / The Dynamics of Corporate Brand Charisma : Routinization and Activation at Carlsberg IT .
In: Scandinavian Journal of Management, Vol. 29, No. 2, 6.2013, p. 147-162
Journal article
Majken Schultz; Bob Hinings / A Comment at the Border Between Institutional and Organizational Culture Theories
In: Journal of Management Inquiry, Vol. 21, No. 1, 2012, p. 107-108
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