mjaom

Department of Operations Management

Martin
Jarmatz
PhD fellow
,
External


Mobile:
+49 173 4444 572
E-mail: mja.om@cbs.dk
Primary research areas
  • Pricing
  • Value Management
  • Marketing
  • Sales
Link to this homepage
www.cbs.dk/en/staff/mjaom
Presentation

In January 2015 Martin started his Industrial PhD position in close cooperation with a company producing hearing solutions and communication devices.
His research focuses on pricing and value management. More specifically, he investigates the micro-foundations of pricing by applying a social psychological perspective

Current topics of interest are:
- intuition and irrationality in pricing decisions
- value management
- pricing capabilities
- global discount management
- sales negotiations
- organizational design

Together with Troels Troelsen, Martin lectures the course “Pricing Management in Theory and Practice

 

Other teaching activities

Pricing Management in Theory and Practice (coordinated by Troels Troelsen)

Publications & dissemination
2016
Jawwad Raja; Thomas Frandsen; Sof Thrane; Martin Jarmatz / Value-based Pricing and Selling Capabilities for Industrial Services and Solutions
Paper presented at 32nd Annual IMP Conference, 2016
Paper