szemarktg
Department of Marketing
- Center for Tourism and Hospitality Management (THM)
Sebastian
Zenker
Professor
Room:
SOL/D3.39
Tel:
+4538153852
E-mail:
sze.marktg@cbs.dk
346532
Presentation
Sebastian achieved his doctoral degree at the University of Hamburg (Germany), where he also worked as an external Lecturer (2007–2010). He gained international experience as visiting scholar at the Erasmus University Rotterdam (Netherlands) where he worked as postdoctoral student and visiting Assistant Professor (2011–2014). Furthermore, he is a member of the interdisciplinary RespectResearchGroup and worked as a Senior Lecturer at the Technical University Berlin (Germany; 2013–2014).
In his current research, he concentrates on places as brands and on the management of such place brands. Furthermore, he is interested in the field of tourism and destination branding, especially on crisis management, or in the differences between the place perception between tourists and residents – and the issue of so-called Over-Tourism. Sebastian’s work was presented at various conferences, book chapters, and international peer-reviewed top-journals, such as the International Journal of Research in Marketing, Tourism Management, or Environment and Planning A.
Primary research areas
- Crisis management
- Over-Tourism
- Tourism and destination brands
- Place marketing and branding (especially city branding)
- Participatory place marketing
- Brand complexity and brand management
Administrative tasks
Sebastian is the Academic Director (line coordinator) of the Master in Sustainable Tourism and Hospitality Management
Social media
Link to this homepage
www.cbs.dk/en/staff/szemarktg
Courses
- Touristic Servicescapes and Spatial Design
- Tourism & Hospitality Project Thesis
- City Branding and Tourism
Supervision
To insure an effective supervision, Sebastian is supervising a maximum of three master theses per year. He has supervised several theses at different universities (CBS, University of Hamburg and Erasmus University Rotterdam) and is currently only supervising place marketing and/or tourism topics. Due to his research background, he prefers more quantitative approaches. Furthermore, he only supervises in English.
If you want to suggest a master thesis topic, please write a short summery of your research question including an argumentation for its scientific relevance.
Other teaching activities
Selected publications
- Zenker, S.; Kock, F. (2020): The coronavirus pandemic: A critical discussion of a tourism research agenda. Tourism Management, 81: 12.2020.
- Zenker, S.; von Wallpach, S.; Braun, E.; Vallaster, C. (2019): How the refugee crisis impacts the decision structure of tourists: A cross-country scenario study. Tourism Management, 71(April): 197-212.
- Zenker, S.; Braun, E.; Petersen, S. (2017). Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors. Tourism Management, 58: 15-27.
- Erfgen, C.; Zenker, S.; Sattler, H. (2015). The vampire effect: When do celebrity endorsers harm brand recall? International Journal of Research in Marketing, 32(2): 155-163.
- Petersen, S.; Schroijen, M.; Moelders, C.; Zenker, S.; Van den Bergh, O. (2014). Interoceptive categorization: the role of perceptual organization on processing sensations from inside. Psychological Science, 25(5): 1059-1066.
- Zenker, S.; Petersen, S. (2014). An integrative theoretical model for improving resident-city identification. Environment and Planning A, 46(3): 715-729.
- Schnittka, O.; Sattler, H.; Zenker, S. (2012). Advanced brand concept maps: a new approach for evaluating the favorability of brand association networks. International Journal of Research in Marketing, 29(3): 265-274.
Publications sorted by:
2024
Yiannis Kouropalatis; Sebastian Zenker; Robert E. Morgan; Adam Lindgreen / Diffusion and Future Influence of Tourism Research : Addressing the How and When Questions of Tourism Knowledge Structures.
In: Journal of Travel Research, Vol. 63, No. 2, 2.2024, p. 298-313
In: Journal of Travel Research, Vol. 63, No. 2, 2.2024, p. 298-313
Journal article > peer review
John Byrom; Duncan Light; Dominic Medway; Cathy Parker; Sebastian Zenker / Post-holiday Memory Work : Everyday Encounters With Fridge Magnets.
In: Annals of Tourism Research, Vol. 105, 3.2024
In: Annals of Tourism Research, Vol. 105, 3.2024
Journal article > peer review
2023
Sebastian Zenker; Erik Braun; Szilvia Gyimothy Mørup-Petersen / Are you Crazy Traveling During a Pandemic?
Paper presented at 7th Annual Conference of the International Place Branding Association , 2023
Paper presented at 7th Annual Conference of the International Place Branding Association , 2023
Paper > peer review
Erik Braun; Sebastian Zenker; Szilvia Gyimothy Mørup-Petersen / Trust in Governments and Travel Intentions During the COVID-19 Pandemic
Paper presented at 7th Annual Conference of the International Place Branding Association , 2023
Paper presented at 7th Annual Conference of the International Place Branding Association , 2023
Paper > peer review
2022
Erik Braun; Sebastian Zenker / In Governments We Trust : A Two-Country Brexit Field Experiement on Perceived Uncertainty as Mediator for Consumer Decisions .
In: Journal of Business Research, Vol. 138, 1.2022, p. 335-346
In: Journal of Business Research, Vol. 138, 1.2022, p. 335-346
Journal article > peer review
Sebastian Zenker / Post-COVID-19 Urban Tourism Research
In: A Research Agenda for Urban Tourism. ed. /Jan van der Borg. Cheltenham : Edward Elgar Publishing 2022, p. 281-293
In: A Research Agenda for Urban Tourism. ed. /Jan van der Borg. Cheltenham : Edward Elgar Publishing 2022, p. 281-293
Book chapter > peer review
Adam Lindgreen; C. Anthony Di Benedetto; Roderick J. Brodie; Sebastian Zenker / Teaching : How to Ensure Quality Teaching, and How to Recognize Teaching Qualifications.
In: Industrial Marketing Management, Vol. 100, 2022, 5 p., p. A1-A5
In: Industrial Marketing Management, Vol. 100, 2022, 5 p., p. A1-A5
Editorial
Szilvia Gyimothy Mørup-Petersen; Erik Braun; Sebastian Zenker / Travel-at-home : Paradoxical Effects of a Pandemic Threat on Domestic Tourism.
In: Tourism Management, Vol. 93, 12.2022, p. 1-14
In: Tourism Management, Vol. 93, 12.2022, p. 1-14
Journal article > peer review
2021
Sebastian Zenker / Six Propositions for Place Marketing : A Critical Discussion of the Current State of Our Field.
In: Marketing Countries, Places, and Place-associated Brands: Identity and Image . . ed. /Nicolas Papadopoulos ; Mark Cleveland. Cheltenham : Edward Elgar Publishing 2021, p. 63-75
In: Marketing Countries, Places, and Place-associated Brands: Identity and Image . . ed. /Nicolas Papadopoulos ; Mark Cleveland. Cheltenham : Edward Elgar Publishing 2021, p. 63-75
Book chapter > peer review
Sebastian Zenker; Erik Braun; Szilvia Gyimothy Mørup-Petersen / Too Afraid to Travel? : Development of a Pandemic (COVID-19) Anxiety Travel Scale (PATS).
In: Tourism Management, Vol. 84, 6.2021
In: Tourism Management, Vol. 84, 6.2021
Journal article > peer review
2021
Erik Braun; Szilvia Gyimothy Mørup-Petersen; Sebastian Zenker / Travel Confidence in Troubled Times
Abstract from 29th Nordic Symposium on Tourism and Hospitality Research, 2021
Abstract from 29th Nordic Symposium on Tourism and Hospitality Research, 2021
Conference abstract for conference > peer review
Jano Jimenez-Barreto; Sandra Loureiro; Erik Braun; Erose Sthapit; Sebastian Zenker / Use Numbers not Words! : Communicating Hotels’ Cleaning Programs for COVID-19 from the Brand Perspective.
In: International Journal of Hospitality Management, Vol. 94, 4.2021
In: International Journal of Hospitality Management, Vol. 94, 4.2021
Journal article > peer review
2020
Sebastian Zenker; Florian Kock / The Coronavirus Pandemic : A Critical Discussion of a Tourism Research Agenda.
In: Tourism Management, Vol. 81, 12.2020
In: Tourism Management, Vol. 81, 12.2020
Journal article > peer review
2019
Sebastian Zenker; Sylvia von Wallpach; Erik Braun; Christine Vallaster / How the Refugee Crisis Impacts the Decision Structure of Tourists : A Crosscountry Scenario Study.
In: Tourism Management, Vol. 71, 4.2019, p. 197-212
In: Tourism Management, Vol. 71, 4.2019, p. 197-212
Journal article > peer review
Sebastian Zenker / The Effects of Multiple Stakeholder Branding and Counter-branding of Public Places
In: Proceedings of the ASPA 2019 Annual Conference2019
In: Proceedings of the ASPA 2019 Annual Conference2019
Article in proceedings
2018
Sebastian Zenker; Erik Braun / Cultural Heritage as a Blessing and Curse for Branding Urban Destinations
In: Cultural Heritage. ed. /Adriana Campelo; Laura Reynolds; Adam Lindgreen; Michael B. Beverland. Abingdon : Routledge 2018, p. 115-128
In: Cultural Heritage. ed. /Adriana Campelo; Laura Reynolds; Adam Lindgreen; Michael B. Beverland. Abingdon : Routledge 2018, p. 115-128
Book chapter > peer review
Sebastian Zenker / Die Stadt als Marke
In: Praxishandbuch City- und Stadtmarketing. ed. /Heribert Meffert; Bernadette Spinnen; Jürgen Block. Wiesbaden : Springer 2018, p. 69-76
In: Praxishandbuch City- und Stadtmarketing. ed. /Heribert Meffert; Bernadette Spinnen; Jürgen Block. Wiesbaden : Springer 2018, p. 69-76
Book chapter > peer review
Sebastian Zenker / Editorial: City Marketing and Branding as Urban Policy
In: Cities, Vol. 80, 2018, 3 p., p. 1-3
In: Cities, Vol. 80, 2018, 3 p., p. 1-3
Editorial > peer review
Erik Braun; Jasper Eshuis; Erik-Hans Klijn; Sebastian Zenker / Improving Place Reputation : Do an Open Place Brand Process and an Identity-image Match Pay Off?.
In: Cities, Vol. 80, 10.2018, p. 22-28
In: Cities, Vol. 80, 10.2018, p. 22-28
Journal article > peer review
Jasper Eshuis; Erik Braun; Erik-Hans Klijn; Sebastian Zenker / The Differential Effect of Various Stakeholder Groups in Place Marketing
In: Environment and Planning C: Government & Policy, Vol. 36, No. 5, 2018, p. 916-936
In: Environment and Planning C: Government & Policy, Vol. 36, No. 5, 2018, p. 916-936
Journal article > peer review
2018
Christine Vallaster; Sylvia von Wallpach; Sebastian Zenker / The Interplay Between Urban Policies and Grassroots City Brand Co-creation and Co-destruction During the Refugee Crisis : Insights From the City Brand Munich (Germany).
In: Cities, Vol. 80, 10.2018, p. 53-60
In: Cities, Vol. 80, 10.2018, p. 53-60
Journal article > peer review
Florian Kock; Sebastian Zenker; Alexander Josiassen; Astrid Nørfelt; Ricky Wilke / The Tourism Dilemma : Examining Conflicts between Tourists and Residents.
In: 2018 Global Marketing Conference at Tokyo Proceedings. ed. /Jeonghye Choi. Seoul : Global Alliance of Marketing & Management Associations 2018, p. 635-636 (Global Marketing Conference Proceedings)
In: 2018 Global Marketing Conference at Tokyo Proceedings. ed. /Jeonghye Choi. Seoul : Global Alliance of Marketing & Management Associations 2018, p. 635-636 (Global Marketing Conference Proceedings)
Conference abstract in proceedings > peer review
2017
Sebastian Zenker; Erik Braun; Sibylle Petersen / Branding the Destination Versus the Place : The Effects of Brand Complexity and Identification for Residents and Visitors.
In: Tourism Management, Vol. 58, 2.2017, p. 15-27
In: Tourism Management, Vol. 58, 2.2017, p. 15-27
Journal article > peer review
Erik Braun; Tristan Kik; Sebastian Zenker / Capturing City Brand Commonalities across Different Stakeholder Groups
Paper presented at The 2nd Annual Conference of the International Place Branding Association, 2017
Paper presented at The 2nd Annual Conference of the International Place Branding Association, 2017
Paper > peer review
Sebastian Zenker / Partizipation im Stadtmarketing : Wie aus Bürgern Markenbotschafter werden.
In: Städte als Marken 2: Herausforderungen und Horizonte. . ed. /Thorsten Kausch; Peter Pirck; Peter Strahlendorf. Hamburg : New Business Verlag 2017, p. 26-31
In: Städte als Marken 2: Herausforderungen und Horizonte. . ed. /Thorsten Kausch; Peter Pirck; Peter Strahlendorf. Hamburg : New Business Verlag 2017, p. 26-31
Book chapter > peer review
Sebastian Zenker; Erik Braun / Questioning a “One Size Fits All” City Brand : Developing a Branded House Strategy for Place Brand Management.
In: Journal of Place Management and Development, Vol. 10, No. 3, 2017, p. 270-287
In: Journal of Place Management and Development, Vol. 10, No. 3, 2017, p. 270-287
Journal article > peer review
Florian Kock; Sebastian Zenker; Alexander Josiassen / The Dilemma of Authentic Tourist Experiences and Residential Life in Urban Areas
Abstract from 13th International Conference on Responsible Tourism in Destinations:, 2017
Abstract from 13th International Conference on Responsible Tourism in Destinations:, 2017
Conference abstract for conference > peer review
Sebastian Zenker; Shoushan Tavlian / Translating Co-creation to Place Marketing Theory : How Participatory Marketing Processes can Leverage Opportunities for Value Co-creation.
2017
2017
Paper > peer review
2016
Sebastian Zenker; Erik Braun; Jasper Eshuis; Erik-Hans Klijn / Communicate the Right Way : The Effectiveness of Different Communication Activities for Destination Branding.
Abstract from The Inaugural Conference of the International Place Branding Association, 2016
Abstract from The Inaugural Conference of the International Place Branding Association, 2016
Conference abstract for conference > peer review
Dominic Medway; Cathy Parker; Sebastian Zenker / Consumption, Place and Semiotics : Around the World in Fridge Magnets.
In: Proceedings of the 3rd Corfu Symposium on Managing & Marketing Places: Thinking and Re-thinking About Places. . ed. /Heather Skinner; Alex Christou; Pepé Soomers; Christina Panagiotidou. Manchester : Institute of Place Management 2016, p. 108-111
In: Proceedings of the 3rd Corfu Symposium on Managing & Marketing Places: Thinking and Re-thinking About Places. . ed. /Heather Skinner; Alex Christou; Pepé Soomers; Christina Panagiotidou. Manchester : Institute of Place Management 2016, p. 108-111
Article in proceedings > peer review
2016
Erik Braun; Sebastian Zenker; Jasper Eshuis; Erik-Hans Klijn / Getting Them All On Board : Increasing Brand Adoption and Reducing Conflicts in Place Branding.
Abstract from The Inaugural Conference of the International Place Branding Association, 2016
Abstract from The Inaugural Conference of the International Place Branding Association, 2016
Conference abstract for conference > peer review
Sebastian Zenker; Robert Govers / The Current Academic Debate Calls for Critical Discussion
In: Place Branding and Public Diplomacy, Vol. 12, No. 1, 2016, 4 p., p. 1-4
In: Place Branding and Public Diplomacy, Vol. 12, No. 1, 2016, 4 p., p. 1-4
Editorial > peer review
Jasper Eshuis; Erik Braun; Erik-Hans Klijn; Sebastian Zenker / The Varying Effects of Different Stakeholder Groups in the Governance of Place Marketing in Germany and the Netherlands
Paper presented at EGPA Annual Conference 2016, 2016
Paper presented at EGPA Annual Conference 2016, 2016
Paper > peer review
Sebastian Zenker / Wie Städte kommunizieren (sollten)
In: Public Marketing, Vol. 8, 2016, p. 21
In: Public Marketing, Vol. 8, 2016, p. 21
Journal article
2015
Jasper Eshuis; Erik Braun; Erik-Hans Klijn; Sebastian Zenker / How Stakeholder Involvement Influences the Impact that Place Marketing Has on Other Policy Fields
Paper presented at The 3rd Institute of Place Management Conference 2015, 2015
Paper presented at The 3rd Institute of Place Management Conference 2015, 2015
Paper > peer review
Sebastian Zenker (Editor) ; Björn P. Jacobsen (Editor) / Inter-Regional Place Branding : Best Practices, Challenges and Solutions.
Cham : Springer Science+Business Media 2015, 184 p.
Cham : Springer Science+Business Media 2015, 184 p.
Anthology > peer review
Sebastian Zenker; Björn P. Jacobsen / Introduction to Interregional Place Branding
In: Inter-Regional Place Branding: Best Practices, Challenges and Solutions. . ed. /Sebastian Zenker; Björn P. Jacobsen. Cham : Springer Science+Business Media 2015, p. 1-11
In: Inter-Regional Place Branding: Best Practices, Challenges and Solutions. . ed. /Sebastian Zenker; Björn P. Jacobsen. Cham : Springer Science+Business Media 2015, p. 1-11
Book chapter > peer review
Dominic Medway; Kathryn Swanson; Lisa Delpy Neirotti; Cecilia Pasquinelli; Sebastian Zenker / Place Branding : Are We Wasting Our Time? Report of an AMA Special Session.
In: Journal of Place Management and Development, Vol. 8, No. 1, 2015, p. 63-68
In: Journal of Place Management and Development, Vol. 8, No. 1, 2015, p. 63-68
Journal article > peer review
Sebastian Zenker; Mikael Andéhn / Place Branding in Systems of Place : On the Interrelation of Nations and Supranational Places.
In: Inter-Regional Place Branding: Best Practices, Challenges and Solutions. . ed. /Sebastian Zenker; Björn P. Jacobsen. Cham : Springer Science+Business Media 2015, p. 25-37
In: Inter-Regional Place Branding: Best Practices, Challenges and Solutions. . ed. /Sebastian Zenker; Björn P. Jacobsen. Cham : Springer Science+Business Media 2015, p. 25-37
Book chapter > peer review
Sebastian Zenker; Erik Braun / Rethinking the Measurement of Place Brands
In: Rethinking Place Branding : Comprehensive Brand Development for Cities and Regions. . ed. /Mihalis Kavaratzis; Gary Warnaby; Gregory J. Ashworth. Cham : Springer Science+Business Media 2015, p. 211-223
In: Rethinking Place Branding : Comprehensive Brand Development for Cities and Regions. . ed. /Mihalis Kavaratzis; Gary Warnaby; Gregory J. Ashworth. Cham : Springer Science+Business Media 2015, p. 211-223
Book chapter > peer review
2015
Carsten Erfgen; Sebastian Zenker; Henrik Sattler / The Vampire Effect : When do Celebrity Endorsers Harm Brand Recall?.
In: International Journal of Research in Marketing, Vol. 32, No. 2, 2015, p. 155-163
In: International Journal of Research in Marketing, Vol. 32, No. 2, 2015, p. 155-163
Journal article > peer review
Sebastian Zenker; Erik Braun; Jan-Jelle Witte / When the Place and Destination Brand Fight : The Fehmarnbelt Case.
Paper presented at The 3rd Institute of Place Management Conference 2015, 2015
Paper presented at The 3rd Institute of Place Management Conference 2015, 2015
Paper > peer review
2014
Sebastian Zenker; Sibylle Petersen / An Integrative Theoretical Model for Improving Resident–city Identification
In: Environment and Planning A, Vol. 46, No. 3, 2014, p. 715-729
In: Environment and Planning A, Vol. 46, No. 3, 2014, p. 715-729
Journal article > peer review
Sibylle Petersen; Mathias Schroijen; Christina Mölders; Sebastian Zenker; Omer Van den Bergh / Categorical Interoception : Perceptual Organization of Sensations From Inside.
In: Psychological Science, Vol. 25, No. 5, 2014, p. 1059-1066
In: Psychological Science, Vol. 25, No. 5, 2014, p. 1059-1066
Journal article > peer review
Sebastian Zenker / Is Satisfaction the Key? : The Role of Citizen Satisfaction, Place Attachment and Place Brand Attitude on Positive Citizenship Behavior.
In: Cities, Vol. 38, 6.2014, p. 11-17
In: Cities, Vol. 38, 6.2014, p. 11-17
Journal article > peer review
Sebastian Zenker; Carsten Erfgen / Let Them do the Work : A Participatory Place Branding Approach.
In: Journal of Place Management and Development, Vol. 7, No. 3, 2014
In: Journal of Place Management and Development, Vol. 7, No. 3, 2014
Journal article > peer review
Sebastian Zenker / Measuring Place Brand Equity with the Advanced Brand Concept Map (aBCM) Method
In: Place Branding and Public Diplomacy, Vol. 10, No. 2, 5.2014, p. 158-166
In: Place Branding and Public Diplomacy, Vol. 10, No. 2, 5.2014, p. 158-166
Journal article > peer review
John Byrom; Lisa Delpy-Neirotti; Dominic Medway; Cathy Parker; Cecilia Pasquinelli; Sebastian Zenker / Place Branding : Are We Wasting Our Time? .
Paper presented at AMA Summer Marketing Educators' Conference 2014, 2014
Paper presented at AMA Summer Marketing Educators' Conference 2014, 2014
Paper > peer review
Mikael Andéhn; Sebastian Zenker / Place Branding in Systems of Place : On the Interrelation of Nations and Supra-National Places.
Paper presented at Conference on Interregional Place Branding, 2014
Paper presented at Conference on Interregional Place Branding, 2014
Paper
Sebastian Zenker; Tobias Gollan; Niels Van Quaquebeke / Using Polynomial Regression Analysis and Response Surface Methodology to Make a Stronger Case for Value Congruence in Place Marketing
In: Psychology & Marketing, Vol. 31, No. 3, 3.2014, p. 184–202
In: Psychology & Marketing, Vol. 31, No. 3, 3.2014, p. 184–202
Journal article > peer review
2013
Sebastian Zenker / Eine Stadtmarke ist kein Luxus : Sondern eine ökonomische Notwendigkeit.
In: Städte als Marken: Strategie und Management. . ed. /Thorsten Kausch; Peter Pirck; Peter Strahlendorf. Hamburg : New Business Verlag 2013, p. 14-19
In: Städte als Marken: Strategie und Management. . ed. /Thorsten Kausch; Peter Pirck; Peter Strahlendorf. Hamburg : New Business Verlag 2013, p. 14-19
Book chapter > peer review
Sebastian Zenker; Suzanne C. Beckmann / Measuring Brand Image Effects of Flagship Projects for Place Brands : The Case of Hamburg.
In: Journal of Brand Management, Vol. 20, No. 8, 9.2013, p. 642-655
In: Journal of Brand Management, Vol. 20, No. 8, 9.2013, p. 642-655
Journal article > peer review
Erik Braun; Mihalis Kavaratzis; Sebastian Zenker / My City – My Brand : The Different Roles of Residents in Place Branding.
In: Journal of Place Management and Development, Vol. 6, No. 1, 2013, p. 18-28
In: Journal of Place Management and Development, Vol. 6, No. 1, 2013, p. 18-28
Journal article > peer review
Sebastian Zenker; Suzanne C. Beckmann / My Place Is Not Your Place : Different Place Brand Knowledge by Different Target Groups.
In: Journal of Place Management and Development, Vol. 6, No. 1, 2013, p. 6-17
In: Journal of Place Management and Development, Vol. 6, No. 1, 2013, p. 6-17
Journal article > peer review
Sebastian Zenker; Felix Eggers; Mario Farsky / Putting a Price Tag on Cities : Insights into the Competitive Environment of Places.
In: Cities, Vol. 30, 2.2013, p. 133-139
In: Cities, Vol. 30, 2.2013, p. 133-139
Journal article > peer review
Sebastian Zenker; Sibylle Petersen; Andreas Aholt / The Citizen Satisfaction Index (CSI) : Evidence for a Four Basic Factor Model in a German Sample.
In: Cities, Vol. 31, 4.2013, p. 156-164
In: Cities, Vol. 31, 4.2013, p. 156-164
Journal article > peer review
2012
Oliver Schnittka; Henrik Sattler; Sebastian Zenker / Advanced Brand Concept Maps : A New Approach for Evaluating the Favorability of Brand Association Networks.
In: International Journal of Research in Marketing, Vol. 29, No. 3, 2012, p. 265-274
In: International Journal of Research in Marketing, Vol. 29, No. 3, 2012, p. 265-274
Journal article > peer review
Sebastian Zenker; Suzanne C. Beckmann / Place Branding : The Issue of a Narrowed Tourism Perspective.
In: Strategic Marketing in Tourism Services. ed. /Rodoula H. Tsiotsu ; Ronald E. Goldsmith. Bingley : Emerald Group Publishing 2012, p. 63-78
In: Strategic Marketing in Tourism Services. ed. /Rodoula H. Tsiotsu ; Ronald E. Goldsmith. Bingley : Emerald Group Publishing 2012, p. 63-78
Book chapter > peer review
Suzanne C. Beckmann; Sebastian Zenker / Place Branding : A Multiple Stakeholder Perspective.
Abstract from The 41th EMAC Annual Conference 2012, 2012
Abstract from The 41th EMAC Annual Conference 2012, 2012
Conference abstract for conference > peer review
Sebastian Zenker; Adrian Seigis / Respect and the City : The Mediating Role of Respect in Citizen Participation.
In: Journal of Place Management and Development, Vol. 5, No. 1, 2012, p. 20-34
In: Journal of Place Management and Development, Vol. 5, No. 1, 2012, p. 20-34
Journal article > peer review
2011
Sebastian Zenker; Suzanne C. Beckmann / Brand Perception and Brand Complexity : A Place Branding Perspectives.
Paper presented at The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011, 2011
Paper presented at The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011, 2011
Paper
Sebastian Zenker / How to Catch a City? : The Concept and Measurement of Place Brands.
In: Journal of Place Management and Development, Vol. 4, No. 1, 2011, p. 40-52
In: Journal of Place Management and Development, Vol. 4, No. 1, 2011, p. 40-52
Journal article > peer review
Sebastian Zenker; Nicole Martin / Measuring Success in Place Marketing and Branding
In: Place Branding and Public Diplomacy, Vol. 7, No. 1, 2011, p. 32-41
In: Place Branding and Public Diplomacy, Vol. 7, No. 1, 2011, p. 32-41
Journal article > peer review
2010
Sebastian Zenker; Erik Braun / Branding a City : A Conceptual Approach for Place Branding and Place Brand Management.
Paper presented at The 39th EMAC Annual Conference 2010, 2010
Paper presented at The 39th EMAC Annual Conference 2010, 2010
Paper > peer review
Sebastian Zenker; Tobias Gollan / Development and Implementation of the Resident Migration Scale (ReMiS) : Measuring Success in Place Marketing.
In: Sozialpsychologie und Ökonomie. ed. /Erich H. Witte; Tobias Gollan. Lengerich : Pabst Science Publishers 2010, p. 156-172
In: Sozialpsychologie und Ökonomie. ed. /Erich H. Witte; Tobias Gollan. Lengerich : Pabst Science Publishers 2010, p. 156-172
Book chapter > peer review
Suzanne C. Beckmann; Sebastian Zenker; Evelyn Knubben / Your City, My City, Their City, Our City : Different Perceptions of a Place Brand by Diverse Target Groups.
Paper presented at The 6th Thought Leaders International Conference on Brand Management 2010, 2010
Paper presented at The 6th Thought Leaders International Conference on Brand Management 2010, 2010
Paper > peer review
2009
Niels Van Quaquebeke; Sebastian Zenker; Tilman Eckloff / Find Out How Much It Means to Me! : The Importance of Interpersonal Respect in Work Values Compared to Perceived Organizational Practices.
In: Journal of Business Ethics, Vol. 89, No. 3, 2009, p. 423-431
In: Journal of Business Ethics, Vol. 89, No. 3, 2009, p. 423-431
Journal article > peer review
Sebastian Zenker / Who's Your Target? : The Creative Class as a Target Group for Place Branding.
In: Journal of Place Management and Development, Vol. 2, No. 1, 2009, p. 23-32
In: Journal of Place Management and Development, Vol. 2, No. 1, 2009, p. 23-32
Journal article > peer review
More results... (total 68 results)
2023
Martin Knabenreich; Peter Pirck; Sebastian Zenker / Was Stadtmarketing mit Nachhaltigkeit zu tun hat
In: Kommunal: Wir gestalten Deutschland, No. 7+8, 2023, p. 20-22
In: Kommunal: Wir gestalten Deutschland, No. 7+8, 2023, p. 20-22
Journal article
2019
Peter Pirck; Sebastian Zenker / Stadtmarke und Partizipation
In: Public Marketing, 2019, p. 16-19
In: Public Marketing, 2019, p. 16-19
Journal article
2018
Sebastian Zenker / Die Touristen, die ich rief : Kopenhagens Tourismusstrategie.
In: Planerin: SRL-Mitteilungen für Stadt-, Regional- und Landesplaner, No. 6, 2018, p. 19-20
In: Planerin: SRL-Mitteilungen für Stadt-, Regional- und Landesplaner, No. 6, 2018, p. 19-20
Journal article
2017
Sebastian Zenker / Die Touristen, die ich rief
In: Public Marketing, No. 11, 11.2017, p. 18-21
In: Public Marketing, No. 11, 11.2017, p. 18-21
Journal article
2016
Sebastian Zenker / Begeistern und einbinden
In: Lebendige Stadt Journal, No. 33, 2016, p. 16-17
In: Lebendige Stadt Journal, No. 33, 2016, p. 16-17
Journal article
Sebastian Zenker / Stadtmarketing : Erzähle Geschichten.
In: Kommunal: Wir gestalten Deutschland, No. 07-08, 2016, p. 54-55
In: Kommunal: Wir gestalten Deutschland, No. 07-08, 2016, p. 54-55
Journal article
2024
Das sind Bocholts fünf überzeugendste Stärken
17/04/2024 // Bocholter-Borkener Volksblatt // Daniela Hartmann
Von Hollandnähe und Heimatliebe - Gutachter ermitteln fünf Markenkerne für Bocholt
17/04/2024 // Made in Bocholt
Markensuche für Bocholt - Ergebnisse werden vorgestellt
27/03/2024 // Made in Bocholt
Spanske nonner udlejer klosterværelser på Airbnb
11/02/2024 // Kristeligt Dagblad // Jens Haag
2023
Sommerhuse i Jylland er et gigantisk hit
31/10/2023 // Kristeligt Dagblad // Jens Haag
Turister rejser til New York for at se rotter
08/09/2023 // Kristeligt Dagblad // Jens Haag
Hadersleverne bruger flere penge på renoveringer i hjemmet
03/09/2023 // Ugeavisen-haderslev.dk // Cecilie Nørgaard Bank
Spansk by springer termometret: Næsten 47 grader målt
12/08/2023 // bt.dk // Maibritt Brahe
Kreditkort afslører: Flere turister vælger Norden
10/08/2023 // Berlingske // Thomas Breinstrup
Sjællænderne spenderer mere på renovering i boliger - målet er at styrke funktionalitet og visuelt udtryk
08/08/2023 // Sjællandske Næstved
2023
Nye tal: Materialemangel får flere danskere til at renovere frem for at bygge nyt
07/08/2023 // Marketconnect.dk // Klaus Thodsen
Store ændringer på vej: Klimaforandringerne vil sende sydeuropæere til 'Costa Kalundborg'
05/08/2023 // BT.dk // Thomas Ambrosius
Turiststrøm mod et køligere nord kan løfte sommerhuspriser til nye højder
27/07/2023 // Berlingske // Signe Westermann Kühn
Sydens ekstreme varme kan give Danmark flere sommerturister
18/07/2023 // Kristeligt Dagblad // Vibe Lønstrup
Vestjyder er gladere for campingvogne end københavnere
17/07/2023 // Kristeligt Dagblad // Jens Haag
Ekstremturismen bliver vildere og vildere
21/06/2023 // Berlingske // Nina Schaumann
Camping i rolige omgivelser hitter
09/05/2023 // Kristeligt Dagblad // Jens Haag
København har sine fordele - men også ulemper
02/04/2023 // Børsen Søndag // Sebastian Persson og Annette Bonde
La marca Málaga: un modelo de éxito, avalado por los mejores profesionales del marketing de ciudades
31/03/2023 // El Español // Redacción Málaga
El Ayuntamiento y ESIC desarrollan una jornada empresarial sobre la marca Málaga
30/03/2023 // Malagactualidad.es, LaVanguardia, Teleprensa, Gente Digital, Europa Press, La Noción, 101Tv.es, Noticiasde.es
2023
Djøf: Hellere færre studerende på universiteterne end kortere kandidatuddannelser
22/02/2023 // Berlingske // Jens Ejsing
From two years to one: this CBS master has already gone through the controversial change
10/02/2023 // Cbswire.dk // Caroline Hammargren
Danske vandrerhjem er mere populære end nogensinde
15/01/2023 // Kristeligt Dagblad // Jens Haag
2022
Was macht Bielefeld attraktiv?
15/12/2022 // LifePR
Was macht Bielefeld attraktiv? Analyse einer Online Befragung ermittelt die Top Faktoren für Stadtmarketing, Politik und Verwaltung
14/12/2022 // Gütsel // Christian Schröter
Guldsmed på Nørrebro: Flere reinvesterer guldet i krisetid
08/12/2022 // Dit-noerrebro.dk
Danskerne reinvesterer guldet i krisetid
30/11/2022 // Mynewsdesk.com/dk
Jeder ist gefragt: Auf der Suche nach einer Marke: Was macht Osnabrück attraktiv und lebenswert?
28/11/2022 // Neue Osnabrücker Zeitung // Wilfried Hinrichs
Jeder ist gefragt: Was macht Osnabrück attraktiv und lebenswert?
26/11/2022 // Neue Osnabrücker Zeitung // Wilfried Hinrichs
En særlig trend breder sig blandt danskerne for at få råd til at betale regningerne
25/11/2022 // Euroinvestor.dk // Laura Nørkjær Seligmann
2022
Danskerne sælger arvesmykkerne i krisetid
24/11/2022 // Finans.dk // Frederikke Træholt
Dansk smykkekæde opkøber mere guld end normalt midt i krisetid
23/11/2022 // Detailwatch.dk // Alexander Thorup Jensen
Inflationen har skabt en »ond« genbrugsspiral
23/10/2022 // JP Aarhus // Anne Poulsen
Secondhand-smykker opnår større popularitet
18/10/2022 // RetailNews.dk // Simon Jensen
Danskerne genbruger mere efter påvirkning af inflation og krig
12/10/2022 // Jammerbugtavis.dk
Vejle er en "overset" perle, siger stort internationalt medie
07/09/2022 // TVSyd.dk // Aske Visser Ottosen og Marie Louise Lage Jørgensen
Gul feber skaber borgmesterjubel i provinsen
28/06/2022 // Børsen // Michael Solgaard
Ein Slogan funktioniert bei Kommunen fast nie
27/06/2022 // Kommunal // Gudrun Mallwitz
Søren fik nok af danske virksomheders fedtspil og opfordrer nu til handling: Boykot Carlsberg, Ecco og Rockwool
18/03/2022 // Avisen Danmark (morgen), Helsingør Dagblad, Avisen Danmark (eftermiddag), Århus Stiftstidende, Danmark Trekantområdet, Danmark Fyns Amts Avis, Avisendanmark.dk // Tommy Byrne
Når himlen åbner sig, er byen den helt store skydeskive, men det kan blive en god ting
14/03/2022 // Dagbladet Holstebro, Dagbladet-Holstebro-Struer.dk, Folkebladetlemvig.dk (Lemvig Folkeblad), DagbladetRingSkjern.dk (Dagbladet Ringkøbing-Skjern), Folkebladet Lemvig, Dagbladet Struer // Niklas Jeppesen
2021
Den bedste branding: Kommuner kan score turister med film og tv
24/06/2021 // Kommunen // Christian Olesen
Viborg er værtsby for Danmarks Indsamling 2021
29/01/2021 // DR P4 Midt & Vest, Nyheder 07.30
2020
Reklame i bedste sendetid?
02/12/2020 // Politiken // Simon Løber Roliggaard
DR afviser kritik af stort fokus på Det Kongelige Teater
01/12/2020 // Kulturmonitor.dk // Birgitte Rahbek
A new one-year master's degree at CBS focuses on an industry forced to its knees
11/11/2020 // Cbswire.dk // Kasper Christensen
Brandingekspert fra København: Det er svært at sælge Esbjerg til de unge
20/07/2020 // Jydske Vestkysten // Jonas Okholm Nielsen og Mark Michael Hede
Trængt tysk rejsebranche forsøger at lokke tyskerne til at holde ferie hjemme
31/05/2020 // DR P1 Orientering Europa
2019
Durchgecheckt
19/10/2019 // Berliner Tagesspiegel // Ann-Kathrin Hipp
Pludselig var hele verden interesseret i Grønland
02/09/2019 // KNR.gl // Aviâja Kilime, Christine Hyldal
2018
Städte sind empfindliche Ökosysteme
01/12/2018 // Public Marketing
2018
Why One Size Fits All City Brands Are Doomed to Fail: And How to Do It Better
03/05/2018 // The Place Brand Observer
Michelinguiden uddeler nye turistmagneter
17/02/2018 // Ritzaus Bureau // Mathias Stigsgaard
Planetariets big bang
01/02/2018 // Politiken // Birgitte Kjær
2017
Slut på halv milliard dyr kulturhovedstad
08/12/2017 // Ritzaus Bureau // Susanne Anette Andersen
Alarm im Party-Paradies
25/07/2017 // Hamburger Morgenpost // Kristian Meyer
The fight for the city
29/06/2017 // Cbswire.dk
Die Flüchtlingskrise als Gefahr für den Tourismus?
17/06/2017 // Public Marketing
Brandingekspert: Ry er stadig et godt brand
18/05/2017 // Nytomostjylland.dk // Grethe Bo Madsen
Brandingekspert: Ry er stadig et godt brand
16/05/2017 // Lokalavisen Skanderborg // Grethe Bo Madsen
2016
"Die Stärken stärken": Wesel will zu einer echten Marke werden
27/08/2016 // RP Online
2016
Wesel sucht ein neues Image
26/08/2016 // WAZ West deutsche Allgemeine Zeitung Online
Besondere Lebensqualität
09/07/2016 // Stadtanzeiger
„Jede Stadt hat bereits existierende Communities“
01/07/2016 // Public Marketing // Rebekka Hans
Borgerne skal med -ellers virker det ikke
19/06/2016 // Fyns Amts Avis // Sofie Janerka
Unser Dorf soll bekannter werden
07/04/2016 // Bielefelder Zeitung // Burgit Hörttrich
Umfrage was Bielfeld attraktiv macht
07/04/2016 // Wirtschaft.com
Stadt sucht besseres Image
07/04/2016 // Neue Westfälische Bielefeld // Andrea Rolfes
Markenprozess Plettenberg
01/04/2016 // Public Marketing
„Die Marke ist unser guter Name“
18/02/2016 // Westfälische Nachrichten // Michael Baar
Stadtmarketing: Warum Hamburg besser als Kopenhagen ist
12/01/2016 // W&V - Werben und Verkaufen // Christian Gehl
2015
Bielefeld auf der Suche nach dem Einzigartigen: Stadtmarketing: Auftaktveranstaltung mit 400 Teilnehmern in der Stadthalle
18/11/2015 // Neue Westfälische // Arno Ley
Schullandschaft wird noch vielfältiger: Neue Montessori-Grundschule soll im Sommer 2016 in Betrieb gehen – Georg-Müller-Schule baut Gymnasium aus
18/11/2015 // Bielefelder Zeitung // Sabine Schulze
Bielefeld Marketing startet Prozess zur Schärfung des Stadtprofils
18/11/2015 // Guetersloh TV
Wohnen in Kopenhagen: Der Mörder kommt aus Nørrebro
04/10/2015 // Frankfurter Allgemeine Zeitung // Birgit Ochs
Interview with Sebastian Zenker - Copenhagen Business School
13/08/2015 // The Place Brand Observer
Stille Stars in der zweiten Reihe
16/07/2015 // Lübecker Nachrichten // Peter Intelmann
Verkannte Champions
05/07/2015 // Frankfurter Allgemeine Zeitung // Judith Lembke
2014
Der Perfekte Startplatz
27/10/2014 // WirtschaftsWoche // Jens Tönnesmann
More results... (total 78 results)
Academic Interests
Research Projects
Outside activities
Sebastian is founder and owner of the consultancy service placebrand.eu Within this role, he consulted various places in their place branding attempts:
•Date: 2018 – ongoing; Client: Bundesverband City- und Stadtmarketing e.V. (bcsd e.V.); Project: Regular Place Brand Management Seminars (Spring/Autumn)
•Date: 11/2022 – 05/2023; Client: Brandmeyer Markenberatung GmbH & Marketing Osnabrück GmbH; Project: Brand Measurement Osnabrück
•Date: 03/2023; Client: ESIC Business & Marketing School; Project: Conference Keynote & Panel Discussion on Place Branding (Malaga, Spain).
•Date: 03/2023; Client: Industrie und Handelskammer (IHK) Nord Westfalen; Project: District Branding Seminar.
•Date: 09/2022 – 03/2023; Client: Brandmeyer Markenberatung GmbH & Tourismus-Agentur Schleswig-Holstein (TASH); Project: Brand Measurement Destination Brand Schleswig-Holstein.
•Date: 06/2022 – 03/2023; Client: Brandmeyer Markenberatung GmbH & Bielefeld Marketing GmbH; Project: Brand Measurement & Touchpoint-Management Bielefeld.
•Date: 03/2022; Client: Hamburg Marketing GmbH (HMG); Project: Selection Committee for Brand Consultancy.
•Date: 09/2021; Client: IMORDE Projekt- & Kulturberatung GmbH; Project: Keynote Netzwerk Innenstadt
•Date: 06/2021; Client: Bundesverband City- und Stadtmarketing e.V. (bcsd e.V.); Project: Keynote Sommerakademie 2021
•Date: 05/2021; Client: Event Consult GmbH & Bundesministerium für Verkehr und digitale Infrastruktur (Germany); Project: Keynote 7. Nationaler Radverkehrskongress
•Date: 01/2020 – 02/2020; Client: Brandmeyer Markenberatung GmbH & City of Jena; Project: Brand Analysis Jena
•Date: 06/2019 – 09/2020; Client: The Governing Mayor of Berlin – Senate Chancellery; Project: Consultancy Brand Berlin.
•Date: 11/2019; Client: Marketing Gesellschaft GmbH Mönchengladbach; Project: Brand Management Workshop
•Date: 08/2019 – 10/2019; Client: City of Copenhagen/ Københavns Kommune; Project: Consultancy Brand Analysis Greater Copenhagen.
•Date: 01/2019; Client: Stadtmarketing und Tourismusverband Cottbus; Project: Consultancy Brand Cottbus.
•Date: 01/2019; Client: Messe Frankfurt Exhibition GmbH; Project: Presentation Even as Place Communication.
•Date: 07/2018 – 08/2018; Client: Brandmeyer Markenberatung GmbH & Tourismus-Agentur Schleswig-Holstein (TASH); Project: Brand Measurement Destination Brand Schleswig-Holstein.
•Date: 01/2018 – 07/2018; Client: Brandmeyer Markenberatung GmbH & City of Reutlingen; Project: Brand Measurement Brand Reutlingen.
•Date: 04/2018; Client: Hamburg Marketing GmbH (HMG); Project: Bicycle City Hamburg Campaign Evaluation.
•Date: 01/2018 – 02/2018; Client: Stadtmarketing und Tourismusverband Cottbus; Project: Consultancy Brand Cottbus.
Besides that role, he also served with other outside activities, namely:
•Date: 01/2018 - ongoing; Client: Emerald, Journal of Place Management and Development (jpmd); Project: Associate Editor
•Date: 02/2019; Client: European Commission, Joint Research Centre (JRC); Project: Workshop Financialization of the Housing Market.
•Date: 10/2018; Client: Oulu Business School; Project: PhD Opponent