Bo Christensen
Professor
Departments
Department of Marketing
Room: SOL/C3.10
Business development
Management
Co-creation
Design
Creativity
Psychology
Primary research areas
Design
I study how designers think, behave, and collaborate.
Creativity and Cognition
I study creative processes with a focus on cognitive strategies such as analogy, simulation and incubation, coupled with metacognitive process awareness.
Entrepreneurship and Education
I study how entrepreneurs think, and how higher education pedagogy impacts their thinking, entrepreneurial intentions, and actual start-up behavior.
Video ethnography
I apply the combined use of video ethnography with protocol analyses in the study of creative practices across a variety of domains (architecture, engineering, business).
I want to impact how we educate for creativity and design.
My main research area concerns the study of creativity in domains such as design, marketing, engineering, cuisine, and entrepreneurship. Using video recordings of creative teams at work I study the underlying cognitive processes and mechanisms of creative work. I also utilize experimental research and quasi-experimental research methods to study both the generation and selection of creative ideas. I also study what forms of technology and learning spaces that may be brought into play for support of creative processes. My research helps inform how we should educate for creative practices in design, entrepreneurship, and management.
Recent research projects
ResQ Design (2023-2026) – Questioning Responsible Design
Research Network (DKK 1.5 M). Independent Research Fund Denmark. Co-applicant, Initiator.
ResQ Design
Designerly ways of Teaching for Entrepreneurship in Higher Education (DEED 2019-2022)
Sponsored by the Independent Research Fund Denmark (DKK 5.5 mio). Principal investigator.
CIBIS (2014-2018). ‘Creativity in Blended Interaction Spaces’
Sponsored by Innovationsfonden (DKK 16 million). PI was AU/Kim Halskov. Co-applicant and manager of the CBS part of CIBIS.
CIBIS
DTRS11 (2015-2018). Organized and chaired the Design Thinking Research Symposium 11
Grants from DFF-FKK (DKK 79.200), the Carlsberg Foundation (DKK 60.000), and Otto Mønsteds Fond (DKK 40.000).
DESIRE (2007-2012)
Headed the CBS part of the EU Marie Curie Initial Training Network (EUR 3 million). Responsible for managing international coordination with 5 European University partners.
CREATIVE ENCOUNTERS (2006-2012)
Co-applicant, funded by the Strategic Danish Research Counsel (DKK 13 million).
Outside activities
Censoring , 2008–current
Censoring in the disciplines of Design; Psychology; and Management at Danish Universities.
Academic assessment
Academic institution or hiring assessment committee work (e.g., DELFT, Chalmers, KEA, AU, DTU, AAU, DMJX).
Editorial boards
Membership of journal editorial boards (CoDesign; She Ji; Journal of Cognitive Psychology).