Bcmarktg

Department of Marketing

Bo
Christensen
Professor with special responsibilities
,
PHD


Room: SOL/C2.09
Tel:
+4538152123
E-mail: bc.marktg@cbs.dk
Primary research areas
  • Creative cognition; creative processes
  • Design thinking
  • Evaluation of creativity
  • Analogical reasoning, mental simulation
  • Idea selection in product development
Link to this homepage
www.cbs.dk/en/staff/bcmarktg
Presentation

My main research area concerns the study of creativity in domains such as design, engineering, cuisine, architecture and software design. Using video recordings of creative teams at work I study the underlying cognitive processes and mechanisms of creative work. Furthermore, I utilize experimental research and quasi-experimental research methods to study both the generation and selection of creative ideas. Finally, I study the evaluation of creativity; how to select the right ideas for progression at gates in innovation processes; how is creative evaluation handled in various domains; how do consumers or users come to perceive a product as creative or innovative.

Courses
  • CM(psyk): Creativity and Innovation
  • CM (smc): Marketing, creativity and innovation
Supervision

I supervise masters thesis and bachelor thesis related to the topic of creativity and innovation (creative organizations, motivation for creativity, processes involved in creativity, evaluation of creativity, innovation processes, etc).

Selected publications
  • Christensen, B.T. & Schunn, C. D. (2007), The relationship between analogical distance to analogical function and pre-nventive structure: The case of engineering design. Memory & Cognition 35(1), 29-38.
  • Ball, L. & Christensen, B. T. (2009), Analogical reasoning and mental simulation in design: Two strategies linked to uncertainty resolution. Design Studies, 30(2), 169-186.
  • Onarheim, B. & Christensen, B. T. (2012), Distributed idea screening in stage–gate development processes, Journal of Engineering Design (2012), VOL 23(9), PP 635-659
  • Christensen, B. T. & Schunn, C. D. (2005), Spontaneous access and analogical incubation effects. Creativity Research Journal, 17(2), 207-220.Christensen, B. T. (2010), Images of users and products shown during product design increase users' willingness-to-use the innovation. AIEDAM, vol 24, pp 179-189.
  • Christensen, B. T. (2010), Images of users and products shown during product design increase users' willingness-to-use the innovation. AIEDAM, vol 24, pp 179-189.
     
Publications & dissemination
2017
Bo Christensen; Sille Julie Jøhnk Abildgaard / Sharing Video Datasets in Design Research : The Case of DTRS11.
In: REDO Cumulus Conference Proceedings. ed. /Anne Louise Bang; Mette Mikkelsen; Anette Flinck. Kolding : Designskolen Kolding 2017, p. 571-576
Article in proceedings
Bo T. Christensen; Peter V. W. Hartmann; Thomas Hedegaard Rasmussen / Threshold Theory Tested in an Organizational Setting : The Relation Between Perceived Innovativeness and Intelligence in a Large Sample of Leaders.
In: Creativity Research Journal, Vol. 29, No. 2, 2017, p. 188-193
Journal article
2016
Bo Christensen; Linden J. Ball / Creative Analogy Use in a Heterogeneous Design Team : The Pervasive Role of Background Domain Knowledge.
In: Design Studies, Vol. 46, 9.2016, p. 38-58
Journal article
Bo T. Christensen; Linden J. Ball / Dimensions of Creative Evaluation : Distinct Design and Reasoning Strategies for Aesthetical, Functional, and Originality Judgments.
In: Analyzing Design Review Conversations. ed. /Robin Adams; Junaid Siddiqui. West Lafayette, IN : Purdue University Press 2016, p. 115-135 (Design Thinking Research Symposium )
Book chapter
Bo Christensen; Linden J. Ball / Dimensions of Creative Evaluation : Distinct Design and Reasoning Strategies for Aesthetic, Functional and Originality Judgments.
In: Design Studies, Vol. 45, No. Part A, 2016, p. 116-136
Journal article
Graham Dove; Sille Julie Jøhnk Abildgaard; Michael Mose Biskjær; Nicolai Brodersen Hansen; Bo Christensen; Kim Halskov / Grouping Notes Through Nodes : The Functions of Post-It Notes in Design Team Cognition.
Paper presented at Design Thinking Research Symposium 11, 2016
Paper
Janet J. Kolodner; Bo T. Christensen; Richard Reeve; Vanessa Svihla / Reflections on Design Stories
In: Design as Scholarship: Case Studies from the Learning Sciences. . ed. /Vanessa Svihla; Richard Reeve. Abingdon : Routledge 2016, p. 130-149
Book chapter
2015
Antonia Erz; Bo T. Christensen / Can You Say My Name? : Effects of Phonological Fluency on Memory of Nonword Brand Names.
Paper presented at French-Austrian-German Workshop on Consumer Behaviour, 2015
Paper
Antonia Erz; Bo T. Christensen / Can You Say My Name? : Effects of Phonological Fluency on Memory of Nonword Brand Names.
Paper presented at The 44th EMAC Annual Conference 2015, 2015
Paper
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