Department of Marketing
DNRG Publications
List of top publications related to the cluster
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Ciceri, Russo, Songa, Gabrielli, Clement J. (2020), A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads. Journal of Advertising Research, Vol. 60(1), p. 71-86
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Clement, J., Smith, V., Zlatev, J., Gidlöf, K., & Van de Weijer, J. (2017). Assessing information on food packages. European Journal of Marketing, Vol. 51, No. 1, 2017, p. 219-237.
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Jensen, Stets, Suurmets, Clement, Aanæs (2017), Wearable Gaze Trackers: Mapping Visual Attention in 3D. In: Sharma P., Bianchi F. (eds) Image Analysis. SCIA 2017. Lecture Notes in Computer Science, vol 10269. Springer
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Clement, Aastrup & Forsberg; (2015). Decisive visual saliency and consumers' in-store decisions. Journal of Retailing and Consumer Services
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Clement, J., Kristensen, T., & Grønhaug, K. (2013). Understanding consumers' in-store visual perception: The influence of package design features on visual attention. Journal of Retailing and Consumer Services, 20(2), p. 234-239.
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Clement & Scriver; (2012). Visuel identitet som strategi – hvordan virksomheden får det fulde udbytte. Ledelse og Erhvervsøkonomi, vol.3
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Clement, J. (2007). Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design. Journal of marketing management, 23(9-10), p. 917-928.