Network

The Brand Meaning network brings together leading international critical scholars

THE BRAND MEANING NETWORK

The Brand Meaning network brings together leading international critical scholars with interest in exploring and discussing the co-creation and co-destruction of brand meaning. The network’s aims are to:

  1. Critically reflect on the state of the art of this field of research and discuss the potential integration of developments/findings from various disciplines in order to advance the field and gain new insights.
  2. Identify and discuss key concepts and terms including but not limited to: roles, actors, actions, identities, institutional and cultural constraints.
  3. identify higher-order perspectives relating to the interactions and reciprocity between stakeholders and other actors/actants
  4. Discuss different approaches and perspectives to understanding the nature of the interactions between stakeholders and the co-construction of brand meaning: interpersonal, personality, institutional, cultural, social, etc.

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The Brand Meaning Network members on a stormy day 

The network was initiated by the Brand Meaning Research Cluster at CBS with support from the Carlsberg Foundation.

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ACTIVITIES 

Forthcoming:

Past:
Workshop: Brand Meaning Co-Creation and Co-Construction in Dynamic Stakeholder Networks, Tisvildeleje, Denmark. 24-26 September, 2015.

Research Visit: PhD Student, Sabrina Gabl, University of Innsbruck, (visiting CBS from March - Sept. 2015)

Research Visit: Ass. Prof., Saila Saraniemi, Oulu Business School, Oulu University, (visiting CBS from 28 September – 2 October 2015)

 

PhD’s & Post docs

The network encourages movement of especially junior researchers that aims to guarantee free office space and computer facilities to visiting researchers for periods of days to months.

Completed: Mäläskä, M. (2015). Co-creation of Corporate Brand Through Stakeholder Relationships in B2B SMEs, Oulu Business School, Finland.

Ongoing: Da Silveira, C., Open University, U.K.

Ongoing: Marques-Gomes, J., Brand Authenticity of Drugs, Nova School of Business and Economics, Lisbon, Portugal.

 

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The page was last edited by: Department of Marketing // 12/07/2015

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