Department of Marketing

New book release: A Stakeholder Approach to Managing Food: Local, National, and Global Issues by Prof. Adam Lindgreen


08/26/2016

xxProfessor Adam Lindgreen--together with his co-editors Professor Martin K. Hingley, Dr. Robert J. Angell, Professor Juliet Memery, and Professor Joëlle Vanhamme - has published a new book, A Stakeholder Approach to Managing Food: Local, National, and Global Issues. This research anthology explores the concept of food production and supply, from farm gate to plate, bringing together contemporary thinking and research on local, national, and global issues from a stakeholder perspective. 

The book includes a number of sections to represent these challenges, opportunities, conflicts, and cohesions affecting relevant stakeholder groups within food production and supply and their reaction to, engagement with, and co-creation of the food environment. For some, local, national, and global interests may seem at odds. We

are in an era of growing and pervasive multi-national corporations, and these corporations have significant influence at all levels. Rapidly growing economies such as China are a focus for the global brand, but is this a scenario of adaptation or homogenization of food? Alongside this trend toward national and global development in food, this volume presents the counter-reaction that is taking place (especially in developed countries) toward local speciality and culturally bound foods,

with emphasis on the importance of the inter-connection of local communities and agri-food culture and economy. With an in-depth analysis of agricultural businesses, this book shows that the entrepreneurial spirit is alive and well in rural communities with often renewed and engaged connection with consumers and imaginative use of new media.

The page was last edited by: Department of Marketing // 01/25/2024