Book release

“Mindsets eat Big Data strategy for breakfast!”
Billions of dollars are spent investing in Big Data technology, yet the yields on these investments are often unsatisfying. Discover why a successful Big Data strategy and business transformation always starts with the right managerial mindset. We identify four dominant managerial mindsets and show how each one sets the stage for unique use of Big Data technology. If your team’s managerial mindsets are not aligned with the type of demand best suited for your market, then your investment in Big Data technology is likely to be wasted. These managerial mindsets operate at the subconscious level, so we introduce an online mindset test that helps you identify which dominant managerial mindset you have. You can compare your own mindset with the mindsets of your peers and your organization’s strategic orientation, and if necessary align or transform them to a managerial mindset that ensures optimal use of Big Data technology.
 

Pernille Rydén, PhD, is Head of Studies and Associate Professor of Management at the Technical University of Denmark (DTU) Ballerup, and serves as a faculty member at the Executive MBA at DTU.
Torsten Ringberg, PhD, is Professor at the Department of Marketing, Copenhagen Business School, Denmark. Torsten also teaches in the CBS EMBA/MBA programs.
Per Østergaard Jacobsen is External Lecturer and Project Leader at the Department of Marketing, Copenhagen Business School, Denmark.

Please also see the review in Service Platform