Department of Management, Society and Communication

Associate professor

Room: POR/18.B-1.118
E-mail: wg.msc@cbs.dk
Curriculum Vitae
Primary research areas
  • Transformative consumer behaviour
  • Sustainable consumption
  • Behavioural economics
  • Social marketing
  • Health behaviour
Link to this homepage

My main research focus is on transformative consumer research and sustainable consumption including public policy research, social marketing and quality of life research.

I am involved in two large scale EU projects on health behaviour. The I.Family Study (EU FP 7 project, 2012-2017, ifamilystudy) offers the unique possibility to investigate health behaviour of teenagers and their families in Europe. Here, I co-chair the Work Package “Consumer awareness, ethical acceptability and policy implications”. In Nudge-It (EU FP 7 project, 2014-2018, Nudge-it), we aim to explore food decision-making processes among consumers and induce a behavioural change towards healthier food consumption.
Two other projects focus on sustainable fashion consumption. In 2015, we started the second phase of MISTRA Future Fashion project (Swedish project financed by MISTRA, Mistrafuturefashion.com , 2011-2019), where I am the leader of the User Theme. Here, we investigate questions such as how wellbeing (as opposed to guilt) can motivate consumers to more sustainable fashion consumption or how consumers perceive and accept new business models extending life of garments. In Trash-2-Cash (EU Horizon2020, 2015-2018, Trash2cashproject) , we look at how consumers perceive and accept products made of recycled textile waste. Here, I chair Work Package 6 “Evaluation of the business, environmental, and consumer potential of developed design concepts”

Next to the interdisciplinary research collaborations in the various project, I take on responsibility at the department for young researchers as the departmental PhD coordinator and supervise two PhD students. My teaching portfolio includes topics such as quantitative methods, consumer behaviour or sustainable consumption. 

  • BLC - Research Methods and Writing Strategies (RMWS)
  • Cand. linc.merc. - Forbrugerkultur og -kommunikation (IKM2)
  • BLC - Unternehmensethik (GIGE)
  • ILECMA - Management theory and social responsibility
  • PhD Coordinator at the Department of Intercultural Communication and Management


  • Master theses: more than 15 supervised
  • Topics: sustainable consumption within the areas of food, health and fashion consumption
Other teaching activities
  • OMS PhD course - Applied quantitative methods for non-quantitative doctoral researchers in organization and management studies
Selected publications
  • Reisch, L., Sunstein, C.R. & Gwozdz, W. (2017) Better than a Whip? European Attitudes Toward Health Nudges. Food Policy. (forthcoming)
  • Gwozdz, W., Sousa-Poza, A. Reisch, L. A., Bammann, K., Eiben, G., Kourides, Y., Kovacs, E., Lauria, F., Konstabel, K., Santaliestra-Pasias, A. M., Vyncke, K. & Pigeot, I. on behalf of the IDEFICS Consortium (2015). Peer effects on obesity in a sample of European children. Economics & Human Biology, 18, 139-152.
  • Gwozdz, W. (2015). Obesity, sustainability and public health. In: J. Thøgersen and L.A. Reisch (eds.). Handbook of research on sustainable consumption. Cheltenham:  Edward Elgar Publishing. 224–240.
  • Bly, S., Gwozdz, W. & Reisch, L. (2015). Exit from High Street – An exploratory study of sustainable fashion consumption pioneers. International Journal of Consumer Studies, 39 (2), 125-135.
  • Wencke Gwozdz; Alfonso Sousa-Poza; Lucia Reisch; Wolfgang Ahrens; Gabriele Eiben; Juan M. Fernández-Alvira; Charalampos Hadjigeorgiou; Stefaan De Henauw; Eva Kovács; Fabio Lauria; Toomas Veidebaum; Garrath Williams; Karin Bammann / Maternal Employment and Childhood Obesity : A European Perspective.
    In: Journal of Health Economics, Vol. 32, No. 4, 7.2013, p. 728-742


Publications & dissemination
Lucia A. Reisch; Cass R. Sunstein; Wencke Gwozdz / Beyond Carrots and Sticks : Europeans Support Health Nudges.
In: Food Policy, Vol. 69, No. May, 3.2.2017, p. 1-10
Journal article
Wolfgang Ahrens; Alfonso Siani; Roger A. H. Adan; Stefaan De Henauw; Gabriele Eiben; Wencke Gwozdz; Antje Hebestreit; Monica Hunsberger; Jaakko Kaprio; Vittorio Krogh; Lauren Lissner; Dénes Molnar; Luis A. Moreno; Angie Page; Catalina Pico; Lucia A. Reisch; Rhonda M. Smith; Michalis Tornaritis; Toomas Veidebaum; Garrath Williams; Hermann Pohlabeln; Iris Pigeot; / Cohort Profile : The Transition from Childhood to Adolescence in European Children – How I.Family Extends the IDEFICS Cohort .
In: International Journal of Epidemiology, 23.1.2017
Journal article
Karin Bammann; Wencke Gwozdz; Claudia Pischke; Gabriele Eiben; Juan M. Fernandez-Alvira; Stefaan De Henauw; Lauren Lissner; Luis A. Moreno; Yannis Pitsiladis; Lucia A. Reisch; Toomas Veidebaum; Iris Pigeot / The Impact of Familial, Behavioural and Psychosocial Factors on the SES Gradient for Childhood Overweight in Europe : A Longitudinal Study.
In: International Journal of Obesity, Vol. 41, No. 1, 1.2017, p. 54-60
Journal article
Peng Nie; Wencke Gwozdz; Lucia A. Reisch; Alfonso Sousa-Poza / Values, Norms, and Peer Effects on Weight Status
In: Journal of Obesity, 28.2.2017
Journal article
Isabel Iguacel; Juan M. Fernandez-Alvira; Karin Bammann; Bart De Clercq; Gabriele Eiben; Wencke Gwozdz; Dénes Molnar; Valeria Pala; Stalo Papoutsou; Paola Russo; Toomas Veidebaum; Maike Wolters; Claudia Börnhorst; Luis A. Moreno / Associations Between Social Vulnerabilities and Dietary Patterns in European Children : The Identification and prevention of Dietary- and lifestyle-induced health EFfects In Children and infantS (IDEFICS) study.
In: The British Journal of Nutrition, Vol. 166, No. 7, 2016, p. 1288-1297
Journal article
Monica Hunsberger; Susanna Lehtinen-Jacks; Kirsten Mehlig; Wencke Gwozdz; Paola Russo; Nathalie Michels; Karin Bammann; Iris Pigeot; Juan Miguel Fernandez-Alvira; Barbara Franziska Thumann; Dénes Molnar; Toomas Veidebaum; Charalambos Hadjigeorgiou; Lauren Lissner / Bidirectional Associations Between Psychosocial Well-being and Body Mass Index in European Children : Longitudinal Findings from the IDEFICS Study.
In: BMC Public Health, Vol. 16, 8.9.2016
Journal article
Esben Rahbek Gjerdrum Pedersen; Wencke Gwozdz; Kerli Kant Hvass / Exploring the Relationship Between Business Model Innovation, Corporate Sustainability, and Organisational Values within the Fashion Industry
In: Journal of Business Ethics, 5.2.2016
Journal article
Wencke Gwozdz / Is Maternal Employment Related to Childhood Obesity? : Institutions and Policies Affect Whether Working Mothers Raise Heavier Children.
In: IZA World of Labor, 6.2016
Journal article
Christina Y. Huang; Lucia A. Reisch; Wencke Gwozdz; Dénes Molnar; Kenn Konstabel; Nathalie Michels; Michalis Tornaritis; Gabriele Eiben; Alfonso Siani; Juan M. Fernandez-Alvira; Wolfgang Ahrens; Iris Pigeot; Lauren Lissner / Pester Power and its Consequences : Do European Children's Food Purchasing Requests Relate to Diet and Weight Outcomes?.
In: Public Health Nutrition, Vol. 19, No. 13, 2016, p. 2393-2403
Journal article
Camilla Barbarossa; Suzanne C. Beckmann; Patrick de Pelsmacker; Ingrid Moons; Wencke Gwozdz / A Self-identity Based Model of Electric Car Adoption Intention : A Cross-Cultural Comparative Study .
In: Journal of Environmental Psychology, Vol. 42, 6.2015, p. 149-160
Journal article
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