wgikl

Department of Intercultural Communication and Management

Wencke
Gwozdz
Associate professor


Room: POR/18.B-1.118
Tel:
+4538153391
E-mail: wg.ikl@cbs.dk
Curriculum Vitae
Primary research areas
  • Transformative consumer behaviour
  • Sustainable consumption
  • Behavioural economics
  • Social marketing
  • Health behaviour
Links
Link to this homepage
www.cbs.dk/en/staff/wgikl
Presentation

My main research focus is on transformative consumer research and sustainable consumption including public policy research, social marketing and quality of life research.

I am involved in two large scale EU projects on health behaviour. The I.Family Study (EU FP 7 project, 2012-2017, ifamilystudy) offers the unique possibility to investigate health behaviour of teenagers and their families in Europe. Here, I co-chair the Work Package “Consumer awareness, ethical acceptability and policy implications”. In Nudge-It (EU FP 7 project, 2014-2018, Nudge-it), we aim to explore food decision-making processes among consumers and induce a behavioural change towards healthier food consumption.
Two other projects focus on sustainable fashion consumption. In 2015, we started the second phase of MISTRA Future Fashion project (Swedish project financed by MISTRA, Mistrafuturefashion.com , 2011-2019), where I am the leader of the User Theme. Here, we investigate questions such as how wellbeing (as opposed to guilt) can motivate consumers to more sustainable fashion consumption or how consumers perceive and accept new business models extending life of garments. In Trash-2-Cash (EU Horizon2020, 2015-2018, Trash2cashproject) , we look at how consumers perceive and accept products made of recycled textile waste. Here, I chair Work Package 6 “Evaluation of the business, environmental, and consumer potential of developed design concepts”

Next to the interdisciplinary research collaborations in the various project, I take on responsibility at the department for young researchers as the departmental PhD coordinator and supervise two PhD students. My teaching portfolio includes topics such as quantitative methods, consumer behaviour or sustainable consumption. 

Courses
  • BLC - Research Methods and Writing Strategies (RMWS)
  • Cand. linc.merc. - Forbrugerkultur og -kommunikation (IKM2)
  • BLC - Unternehmensethik (GIGE)
  • ILECMA - Management theory and social responsibility
  • PhD Coordinator at the Department of Intercultural Communication and Management


 

Supervision
  • Master theses: more than 15 supervised
  • Topics: sustainable consumption within the areas of food, health and fashion consumption
Other teaching activities
  • OMS PhD course - Applied quantitative methods for non-quantitative doctoral researchers in organization and management studies
Selected publications
  • Wencke Gwozdz; Alfonso Sousa-Poza; Lucia Reisch; Wolfgang Ahrens; Gabriele Eiben; Juan M. Fernández-Alvira; Charalampos Hadjigeorgiou; Stefaan De Henauw; Eva Kovács; Fabio Lauria; Toomas Veidebaum; Garrath Williams; Karin Bammann / Maternal Employment and Childhood Obesity : A European Perspective.
    In: Journal of Health Economics, Vol. 32, No. 4, 7.2013, p. 728-742

  • Esben Rahbek Gjerdrum Pedersen; Wencke Gwozdz / From Resistance to Opportunity-Seeking : Strategic Responses to Institutional Pressures for Corporate Social Responsibility in the Nordic Fashion Industry.
    In: Journal of Business Ethics, 1.2.2013

  • Bammann, K., Gwozdz, W., Lanfer, A., Fernandez, J., Kovacz, E., Barba, G., De Henauw, S., Eiben, G., Tornaritis, M., Veidebaum, T. & Pigeot, I. (2012). So-cioeconomic factors and childhood overweight in Europe: results from the multi-centre IDEFICS study. Pediatric Obesity. (forthcoming)
     
  • Gwozdz, W. & Reisch, L. (2011). Instruments for analyzing the influence of ad-vertising on children’s food choices. International Journal of Obesity, 35, S137-S143.
     
  • Gwozdz, W. & Sousa-Poza, A. (2010). Ageing, health and life satisfaction of the oldest old: An analysis for Germany. Social Indicators Research, 97(3): 397-417.
     

 

Publications
2016
Wencke Gwozdz / Is Maternal Employment Related to Childhood Obesity? : Institutions and Policies Affect Whether Working Mothers Raise Heavier Children.
In: IZA World of Labor, 6.2016
Journal article
2015
Camilla Barbarossa; Suzanne C. Beckmann; Patrick de Pelsmacker; Ingrid Moons; Wencke Gwozdz / A Self-identity Based Model of Electric Car Adoption Intention : A Cross-Cultural Comparative Study .
In: Journal of Environmental Psychology, Vol. 42, 6.2015, p. 149-160
Journal article
Eva Kovács; Monica Hunsberger; Lucia Reisch; Wencke Gwozdz; Gabriele Eiben; Ilse De Bourdeaudhuij; Paola Russo; Toomas Veidebaum; Charalambos Hadjigeorgiou; Sabina Sieri; Luis A. Moreno; Iris Pigeot; Wolfgang Ahrens; Hermann Pohlabeln; Dénes Molnar / Adherence to Combined Lifestyle Factors and Their Contribution to Obesity in the IDEFICS Study
In: Obesity Reviews, Vol. 16, No. Suppl 2, 2015, p. 138-150
Journal article
Ronja Foraita; Frauke Günther; Wencke Gwozdz; Lucia Reisch; Paola Russo; Fabio Lauria; Alfonso Siani; Toomas Veidebaum; Michael Tornaritis; Licia Iacoviello; Krishna Vyncke; Yannis Pitsiladis; Staffan Mårild; Dénes Molnar; Luis A. Moreno; Karin Bammann; Iris Pigeot / Does the FTO Gene Interact with the Socioeconomic Status on the Obesity Development among Young European Children? : Results from the IDEFICS study.
In: International Journal of Obesity, Vol. 39, No. 1, 2015, p. 1-6
Journal article
Sarah Bly; Wencke Gwozdz; Lucia Reisch / Exit From the High Street : An Exploratory Study of Sustainable Fashion Consumption Pioneers.
In: International Journal of Consumer Studies, Vol. 39, No. 2, 2015, p. 125-135
Journal article
Wencke Gwozdz / Obesity, Sustainability and Public Health
In: Handbook of Research on Sustainable Consumption. ed. /Lucia A. Reisch; John Thøgersen. Cheltenham : Edward Elgar Publishing, Incorporated 2015, p. 224–240
Book chapter
Stuart G. Nicholls; Hermann Pohlabeln; Ilse De Bourdeaudhuij; Charalambos Chadjigeorgiou; Wencke Gwozdz; Antje Hebestreit; Fabio Lauria; Lauren Lissner; Dénes Molnar; Alba María Santaliestra-Pasías; Toomas Veidebaum; Garrath Williams / Parents' Evaluation of the IDEFICS Intervention : An Analysis Focussing on Socio-economic Factors, Child's Weight Status and Intervention Exposure.
In: Obesity Reviews, Vol. 16, No. Suppl 2, 2015, p. 103-118
Journal article
Wencke Gwozdz; Alfonso Sousa-Poza; Lucia A. Reisch; Karin Bammann; Gabriele Eiben; Yiannis Kourides; Eva Kovács; Fabio Lauria; Kenn Konstabel; Alba M. Santaliesta-Pasias; Krishna Vyncke; Iris Pigeot / Peer Effects on Obesity in a Sample of European Children
Bonn : IZA 2015, 27 p. (IZA Discussion Paper, No. 9051)
Working paper
Wencke Gwozdz; Alfonso Sousa-Poza; Lucia A. Reisch; Karin Bammann; Gabriele Eiben; Yiannis Kourides; Eva Kovács; Fabio Lauria; Kenn Konstabel; Alba M. Santaliesta-Pasias; Krishna Vyncke; Iris Pigeot / Peer Effects on Obesity in a Sample of European Children
In: Economics and Human Biology, Vol. 18, 2015, p. 139-152
Journal article
Wencke Gwozdz; Alfonso Sousa-Poza; Lucia A. Reisch; Karin Bammann; Gabriele Eiben; Yiannis Kourides; Eva Kovács; Fabio Lauria; Kenn Konstabel; Alba María Santaliestra-Pasías; Krishna Vyncke; Iris Pigeot / Peer Effects on Obesity in a Sample of European Children
In: Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice. Proceedings of the 40th Annual Macromarketing Conference. . ed. /Clifford Shultz II; Raymond Benton; Olga Kravets. Berlin : The Macromarketing Society 2015, p. 399 (Proceedings of the Annual Macromarketing Conference, Vol. 2015)
Article in proceedings
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