Department of Intercultural Communication and Management

Associate professor

Room: POR/18.B-1.118
E-mail: wg.ikl@cbs.dk
Curriculum Vitae
Primary research areas
  • Transformative consumer behaviour
  • Sustainable consumption
  • Behavioural economics
  • Social marketing
  • Health behaviour
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My main research focus is on transformative consumer research and sustainable consumption including public policy research, social marketing and quality of life research.

I am involved in two large scale EU projects on health behaviour. The I.Family Study (EU FP 7 project, 2012-2017, ifamilystudy) offers the unique possibility to investigate health behaviour of teenagers and their families in Europe. Here, I co-chair the Work Package “Consumer awareness, ethical acceptability and policy implications”. In Nudge-It (EU FP 7 project, 2014-2018, Nudge-it), we aim to explore food decision-making processes among consumers and induce a behavioural change towards healthier food consumption.
Two other projects focus on sustainable fashion consumption. In 2015, we started the second phase of MISTRA Future Fashion project (Swedish project financed by MISTRA, Mistrafuturefashion.com , 2011-2019), where I am the leader of the User Theme. Here, we investigate questions such as how wellbeing (as opposed to guilt) can motivate consumers to more sustainable fashion consumption or how consumers perceive and accept new business models extending life of garments. In Trash-2-Cash (EU Horizon2020, 2015-2018, Trash2cashproject) , we look at how consumers perceive and accept products made of recycled textile waste. Here, I chair Work Package 6 “Evaluation of the business, environmental, and consumer potential of developed design concepts”

Next to the interdisciplinary research collaborations in the various project, I take on responsibility at the department for young researchers as the departmental PhD coordinator and supervise two PhD students. My teaching portfolio includes topics such as quantitative methods, consumer behaviour or sustainable consumption. 

  • BLC - Research Methods and Writing Strategies (RMWS)
  • Cand. linc.merc. - Forbrugerkultur og -kommunikation (IKM2)
  • BLC - Unternehmensethik (GIGE)
  • ILECMA - Management theory and social responsibility
  • PhD Coordinator at the Department of Intercultural Communication and Management


  • Master theses: more than 15 supervised
  • Topics: sustainable consumption within the areas of food, health and fashion consumption
Other teaching activities
  • OMS PhD course - Applied quantitative methods for non-quantitative doctoral researchers in organization and management studies
Selected publications
  • Wencke Gwozdz; Alfonso Sousa-Poza; Lucia Reisch; Wolfgang Ahrens; Gabriele Eiben; Juan M. Fernández-Alvira; Charalampos Hadjigeorgiou; Stefaan De Henauw; Eva Kovács; Fabio Lauria; Toomas Veidebaum; Garrath Williams; Karin Bammann / Maternal Employment and Childhood Obesity : A European Perspective.
    In: Journal of Health Economics, Vol. 32, No. 4, 7.2013, p. 728-742

  • Esben Rahbek Gjerdrum Pedersen; Wencke Gwozdz / From Resistance to Opportunity-Seeking : Strategic Responses to Institutional Pressures for Corporate Social Responsibility in the Nordic Fashion Industry.
    In: Journal of Business Ethics, 1.2.2013

  • Bammann, K., Gwozdz, W., Lanfer, A., Fernandez, J., Kovacz, E., Barba, G., De Henauw, S., Eiben, G., Tornaritis, M., Veidebaum, T. & Pigeot, I. (2012). So-cioeconomic factors and childhood overweight in Europe: results from the multi-centre IDEFICS study. Pediatric Obesity. (forthcoming)
  • Gwozdz, W. & Reisch, L. (2011). Instruments for analyzing the influence of ad-vertising on children’s food choices. International Journal of Obesity, 35, S137-S143.
  • Gwozdz, W. & Sousa-Poza, A. (2010). Ageing, health and life satisfaction of the oldest old: An analysis for Germany. Social Indicators Research, 97(3): 397-417.


Publications & dissemination
Karin Bammann; Wencke Gwozdz; Claudia Pischke; Gabriele Eiben; Juan M. Fernandez-Alvira; Stefaan De Henauw; Lauren Lissner; Luis A. Moreno; Yannis Pitsiladis; Lucia A. Reisch; Toomas Veidebaum; Iris Pigeot / The Impact of Familial, Behavioural and Psychosocial Factors on the SES Gradient for Childhood Overweight in Europe : A Longitudinal Study.
In: International Journal of Obesity, Vol. 41, No. 1, 1.2017, p. 54-60
Journal article
Isabel Iguacel; Juan M. Fernandez-Alvira; Karin Bammann; Bart De Clercq; Gabriele Eiben; Wencke Gwozdz; Dénes Molnar; Valeria Pala; Stalo Papoutsou; Paola Russo; Toomas Veidebaum; Maike Wolters; Claudia Börnhorst; Luis A. Moreno / Associations Between Social Vulnerabilities and Dietary Patterns in European Children : The Identification and prevention of Dietary- and lifestyle-induced health EFfects In Children and infantS (IDEFICS) study.
In: The British Journal of Nutrition, Vol. 166, No. 7, 2016, p. 1288-1297
Journal article
Monica Hunsberger; Susanna Lehtinen-Jacks; Kirsten Mehlig; Wencke Gwozdz; Paola Russo; Nathalie Michels; Karin Bammann; Iris Pigeot; Juan Miguel Fernandez-Alvira; Barbara Franziska Thumann; Dénes Molnar; Toomas Veidebaum; Charalambos Hadjigeorgiou; Lauren Lissner / Bidirectional Associations Between Psychosocial Well-being and Body Mass Index in European Children : Longitudinal Findings from the IDEFICS Study.
In: BMC Public Health, Vol. 16, 8.9.2016
Journal article
Esben Rahbek Gjerdrum Pedersen; Wencke Gwozdz; Kerli Kant Hvass / Exploring the Relationship Between Business Model Innovation, Corporate Sustainability, and Organisational Values within the Fashion Industry
In: Journal of Business Ethics, 5.2.2016
Journal article
Wencke Gwozdz / Is Maternal Employment Related to Childhood Obesity? : Institutions and Policies Affect Whether Working Mothers Raise Heavier Children.
In: IZA World of Labor, 6.2016
Journal article
Christina Y. Huang; Lucia A. Reisch; Wencke Gwozdz; Dénes Molnar; Kenn Konstabel; Nathalie Michels; Michalis Tornaritis; Gabriele Eiben; Alfonso Siani; Juan M. Fernandez-Alvira; Wolfgang Ahrens; Iris Pigeot; Lauren Lissner / Pester Power and its Consequences : Do European Children's Food Purchasing Requests Relate to Diet and Weight Outcomes?.
In: Public Health Nutrition, Vol. 19, No. 13, 2016, p. 2393-2403
Journal article
Camilla Barbarossa; Suzanne C. Beckmann; Patrick de Pelsmacker; Ingrid Moons; Wencke Gwozdz / A Self-identity Based Model of Electric Car Adoption Intention : A Cross-Cultural Comparative Study .
In: Journal of Environmental Psychology, Vol. 42, 6.2015, p. 149-160
Journal article
Eva Kovács; Monica Hunsberger; Lucia Reisch; Wencke Gwozdz; Gabriele Eiben; Ilse De Bourdeaudhuij; Paola Russo; Toomas Veidebaum; Charalambos Hadjigeorgiou; Sabina Sieri; Luis A. Moreno; Iris Pigeot; Wolfgang Ahrens; Hermann Pohlabeln; Dénes Molnar / Adherence to Combined Lifestyle Factors and Their Contribution to Obesity in the IDEFICS Study
In: Obesity Reviews, Vol. 16, No. Suppl 2, 2015, p. 138-150
Journal article
Ronja Foraita; Frauke Günther; Wencke Gwozdz; Lucia Reisch; Paola Russo; Fabio Lauria; Alfonso Siani; Toomas Veidebaum; Michael Tornaritis; Licia Iacoviello; Krishna Vyncke; Yannis Pitsiladis; Staffan Mårild; Dénes Molnar; Luis A. Moreno; Karin Bammann; Iris Pigeot / Does the FTO Gene Interact with the Socioeconomic Status on the Obesity Development among Young European Children? : Results from the IDEFICS study.
In: International Journal of Obesity, Vol. 39, No. 1, 2015, p. 1-6
Journal article
Sarah Bly; Wencke Gwozdz; Lucia Reisch / Exit From the High Street : An Exploratory Study of Sustainable Fashion Consumption Pioneers.
In: International Journal of Consumer Studies, Vol. 39, No. 2, 2015, p. 125-135
Journal article
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