Department of Intercultural Communication and Management


Room: POR/18B-0.113A
+45 38153642


Curriculum Vitae
Primary research area
  • Consumer research
  • Consumer policy
  • Sustainable consumption
  • Public health and consumers
  • Behavioural economics
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Since 2006, I am a professor for consumer behaviour and consumer policy at Copenhagen Business School, Department of Intercultural Communication and Management. Since 2011, I also hold a permanent Guest Professorship at the Zeppelin University of Friedrichshafen (Germany) as well as an honorary Research Professorship from the Deutsches Institut fuer Wirtschaftsforschung, Berlin. An economist and social scientist by training, I hold a doctorate degree in economics from University of Hohenheim / Stuttgart (Germany).

My main research focus is on behavioural economics, sustainable consumption (in particular; energy, food and health, fashion), intercultural consumer behaviour, consumers and new technologies, consumer policy, and corporate sustainability. I am currently involved in several EU research projects on consumer behaviour and policy (FP7) as well as in German and Swedish research projects. In January 2014, I will start three new FP7 EU Projects on sustainable consumption and policy.

For more than a decade, I have been engaged in policy consultancy, e.g. as a member of the Council for Sustainable Development and the Ethics Commission for Safe Energy Supply, both advising the German Chancellery. In 2012, I was elected to become one of the 400 lifelong members of Germany's Academy of Technical Sciences.

I am also Editor in Chief of the Journal of Consumer Policy (Springer Publ).

Click here to view a short version of my CV.

My current projects

In the year 2000 nutrition-related diseases caused a combined loss of healthy years of well over 56 million; and that is in Europe alone. The problem of is clear, there is something amiss with the daily diet behavior and food choices of European citizens everywhere. It is with this problem in mind that I.Family project (a follow-up to the IDEFICS project) seeks to compare families who developed or maintained a healthy diet with those whose diet developed in an unfavourable direction. In so doing allowing for a comparative study focused on the impact of biological, behavioural, social and environmental factors on dietary behaviour over time.

 > I.Family website

With the overall goal of uncovering the obstacles and prospects that exist in Europe for a sustainable green economy the EU-InnovatE project strives to uncover the underlying factors, challenges and opportunities linked with the transition towards a sustainable society from an economic, social and environmental point of view. Co-financed by the European Union the project endeavors to tackle this area of concern by focusing on how user-centred and user-driven Integration, Innovation, and Entrepreneurship can positively influence our transition towards a greener economy. Not only because user-driven change remains an area of largely untapped potential, but also because it at the moment remains a mostly unexplored research area.
Global Values
The Global Values project aims to develop a comprehensive and innovative framework for assessing the impact that Multinational Corporations (MNCs) have on issues like sustainable development, human rights, transparency and anti-corruption. The project will shed light on institutional arrangements; analyse systems of governance for responsible business practices; explore responsible competitiveness; assess the complementarity of public and private sector activities; and derive recommendations for decision makers in business, policy and NGOs.
Nudge It
The prevalence of overweight and obesity across Europe has increased dramatically in the last thirty years, particularly among children. The full consequences of this epidemic have yet to unfold, with an expected increase in a range of both physical ailments and mental health conditions including anxiety and depression. These are accompanied by huge social, health service and economic costs: they affect individuals in the midst of their working lives, impoverishing families through time lost at work and impaired employment prospects. Stress, compounded by social stigma and prejudice in workplace, educational and health care contexts, adds to the pressures on families and employment, and can enhance the vicious cycle of weight‐gain through “comfort eating




I am currently supervising PhDs from CBS (DK), St. Gallen (CH), the European University in Budapest (HUN), and Zeppelin University Friedrichshafen. All PhDs are closely linked to ongoing or former research projects.


Selected publications
  • Cass R. Sunstein & Lucia A. Reisch (2013). Automatically green: Behavioral economics and environmental protection. Harvard Environmental Law Review, 38(1), Fall 2013 (accepted).

  • Cass R. Sunstein & Lucia A. Reisch (2013). Green by default. Kyklos (in print).
  • Lucia A. Reisch, Ulrike Eberle & Sylvia Lorek (2013). Sustainable food consumption: Where do we stand today? An overview of issues and policies. Sustainability: Science, Practice, & Policy, 9(2) (published online first).

  • Lucia A. Reisch (2013). The role of sustainable consumption in fostering a fundamental transformation of agriculture. Commentary to Lead Chapter 1 “Key development and trade issues of a fundamental transformation of agriculture”. In: United Nations Conference for Trade and Development (UNCTAD) (Eds.), Trade and Environment Review 2011/2012: "The role of sustainable consumption in fostering a funda-mental transformation of agriculture”

  • Reisch, L. A., & Gwozdz, W. (2011). Chubby cheeks and climate change: Childhood obesity as a sustainable development issue. International Journal of Consumer Studies, 35(19), 3-9.

  • Click here to view a full overview of my publications


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Trina Hinkley; Vera Verbestel; Wolfgang Ahrens; Lauren Lissner; Denes Molnar; Luis A. Moreno; Iris Pigeot; Hermann Pohlabein; Lucia Reisch; Paola Russo; Toomas Veidebaum; Michael Tornaritis; Garrath Williams; Stefaan De Henauw; Lise de Bourdeaudhuji / Early Childhood Electronic Media Use as a Predictor of Poorer Well-being : A Prospective Cohort Study.
In: Archives of Pediatrics & Adolescent Medicine, 2014
Journal article
Alan Mathios; Hans-W Micklitz; Lucia Reisch; John Thøgersen; Christian Twigg-Flesner / Editorial Note : Folke Ölander.
In: Journal of Consumer Policy, Vol. 37, No. 1, 2014, 3 p., p. 1-3
Steingerdur Olafsdottir; Wolfgang Ahrens; Alfonso Siani; Toomas Veidebaum; Denes Molnar; Lucia Reisch; Luis A Moreno; Gabriele Eiben; Lauren Lissner / Young Children's Screen Activities, Sweet Drink Consumption and Anthropometry : Results from a Prospective European Study.
In: European Journal of Clinical Nutrition, Vol. 68, No. 2, 2.2014, p. 223-228
Journal article
Steingerdur Olafsdottir; Gabrielle Eiben; Hillevi Prell; Sabrina Hense; Lauren Lissner; Staffan Mårild; Lucia Reisch; Christina Berg / Young Children's Screen Habits are Associated with Consumption of Sweetened Beverages Independently of Parental Norms
In: International Journal of Public Health (Print Edition), Vol. 59, No. 1, 2014, p. 67-75
Journal article
Peter Kenning; Lucia Reisch / Alternativen zum Informationsparadigma der Verbraucherpolitik : Eine kommentierende Einführung in ein noch dynamisches verbraucherwissenschaftliches Feld mit verbraucherpolitischen Implikationen.
In: Journal fuer Verbraucherschutz und Lebensmittelsicherheit, Vol. 8, No. 3, 2013, p. 227-230
Journal article
Lucia Reisch; Peter Kenning / Alternativen zum informationsparadigma in der verbraucherpolitik : Editorial.
In: Journal fuer Verbraucherschutz und Lebensmittelsicherheit, Vol. 8, No. 3, 2013, 2 p., p. 141-142
Wencke Gwozdz; Lucia Reisch; Sarah Bly; Sarah Netter; Susanne Sweet; Tom Nielsson / Annual Project Report 2012 : Project 7.
Frederiksberg : Department of Intercultural Communication and Management, Copenhagen Business School 2013, 32 p.
Lucia Reisch; Cass R. Sunstein / Automatisch Grün : Verhaltensökonomik und Umweltschutz.
In: Zeitschrift fuer Umweltpolitik und Umweltrecht, Vol. 36, No. 2, 6.2013, p. 119-147
Journal article
Lucia Reisch / Book Notes "Economics and Social Sciences"
In: Journal of Consumer Policy, Vol. 36, No. 4, 2013, p. 447-451
Book review
Gerd Scholl; Elisabeth Freytag; Lucia Reisch; Márton Herczeg; Harri Kalimo; Benoît Simon; Tamas Kallay; Francois Jégou; Pål Strandbakken; Gerald Berger; Sauli Rouhinen / CORPUS Consortium : Final Publishable Summary Report. D13, Version 1.0.
Berlin : CORPUS - The SCP Knowledge Hub 2013, 36 p.
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Administrative tasks

Administrative tasks


The page was last edited by: Centre for Corporate Social Responsibility // 04/16/2014