New book: Nudging in der Verbraucherpolitik

Nudging in consumer policy: approaches to behaviorally based regulations. Edited by Lucia A. Reisch, Professor, Copenhagen Business School and Julia Sandrini, University of St. Gallen.

05/04/2015

Summary

Lucia ReischBehavioural sciences and “nudging” are of growing importance and impact in public policy. Results from behavioural, empirical research allow for an empirically-informed, testable, and behaviourally based approach to policy making. Frameworks originating from research as well as policy experiences form a ground for future implementations. This paper discusses applications of “nudging” in the field of economic consumer policy.

An overview of frameworks and classifications is presented alongside an extensive description of main actors and institutions and their involvement with behavioural sciences. The study outlines the possibilities for application in several consumer policy areas. A collection of nudge cases is examined with a focus on economic consumer protection. The potential for an effective use of behavioural sciences and empirical research, as well as its limits, are outlined. There are three areas of focus: financial issues, market and legal issues as well as energy and resources. Reisch-Sandrini-Nudging-Verbraucherpolitik.

The page was last edited by: Department of Management, Society and Communication // 10/20/2021