Department of Intercultural Communication and Management
John Robinson - Inaugural Lecture
Making a Difference: Universities as Living Labs and Agents of Change
It used to be enough for universities to do research and educate students. Increasingly, however, we are being asked to engage tangibly and actively with the problems faced by the societies which fund us.I will explore the challenges and opportunities facing universities attempting to respond to this demand with regard to sustainability. Based on an agenda which moves beyond harm reduction to what we call regenerative sustainability (human activity that improves both human and environmental wellbeing), and using CBS as an example, I will outline an agenda for transforming the campus into a living laboratory of sustainability, where faculty, staff and students, along with private, public and NGO sector partners, use the university’s physical plant, as well education and research capabilities, to test, study, teach, apply and share lessons learned, technologies created and policies developed.
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