mpino

Department of Innovation and Organizational Economics

Marion
Poetz
Associate professor


Room: KIL/14.A-3.85
Tel:
+4538152914
E-mail: mp.ino@cbs.dk
Primary research areas
  • Management of Innovation and Technology
  • Organizational Learning and Search
  • Open/Distributed Innovation and Crowdsourcing
  • (Lead) User Innovation
  • New Product Development
     
Links
Link to this homepage
www.cbs.dk/en/staff/mpino
Presentation
Marion Poetz gained her PhD from WU Vienna and was a visiting scholar at MIT Sloan School of Management, Bocconi University and ETH Zurich. Her primary research areas relate to the management of innovation and technology focusing on open and distributed innovation processes. She is particularly interested in studying strategies, mechanisms and effects of individuals’ and organizations’ search behavior across widely distributed sources of innovation. She is affiliated with the Danish Research Unit for Industrial Dynamics (DRUID) and a member of the Young Global Leaders (YGLs) of the World Economic Forum (WEF).
 

 

 

Courses

Cand. merc. MIB:
- Innovation & Knowledge (I&K)

Cand. merc. Electives:
- BioBusiness and Innovation (BBIP)
- Managing User Driven Innovation

PhD School in Economics and Management:
- Developing Research Questions and Proposals
- Management of Innovation
 

Supervision

Marion Poetz supervises students writing their theses in the fields of Entrepreneurship and Innovation, specifically focusing on Open and Distributed Innovation.

Other teaching activities

Executive education in the fields of Entrepreneurship and Innovation.

Selected publications

Waldner, F., Poetz, M. K., Grimpe, C. and Eurich, M. (2015). Antecedents and Consequences of Business Model Innovation: The Role of Industry Structure. Advances in Strategic Management, forthcoming.

Poetz, M.K., Franke, N., and Schreier, M. (2014). Sometimes the Best Ideas Come from Outside Your Industry. Harvard Business Review, November 21, online. https://hbr.org/2014/11/sometimes-the-best-ideas-come-from-outside-your-industry  

Franke, N., Poetz, M. K., and Schreier, M. (2014). Integrating problem solvers from analogous markets in new product ideation. Management Science, 60(4), 1063-1081. 2014 EBS.SIIE Best-Paper-Award “Innovation Management  (download1.pdf)

Poetz, M.K., and Prügl, R. (2014). Find the Right Expert for Any Problem. Harvard Business Review, December 16, online. https://hbr.org/2014/12/find-the-right-expert-for-any-problem

Poetz, M. K., and Schreier, M. (2012). The value of crowdsourcing: Can users really compete with professionals in generating new product ideas? Journal of Product Innovation Management, 29(2), 245-256. 2012 Thomas P. Hustad Best Paper Award of the Journal of Product Innovation Management (download2.pdf)

Poetz, M. K., and Prügl, R. (2010). Crossing domain-specific boundaries in search of innovation: Exploring the potential of pyramiding. Journal of Product Innovation Management, 27(6), 897-914.Best Paper Award of the 16th International Product Development Management Conference, first Runner-up. (download3.pdf)

Hienerth, C., Poetz, M. K., and von Hippel, E. (2007). Exploring key characteristics of lead user workshop participants: Who contributes best to the generation of truly novel solutions? DRUID Summer Conference 2007, Copenhagen, June 18-20.

Publications & dissemination
2015
Florian Waldner; Marion Poetz; Christoph Grimpe; Markus Eurich / Antecedents and Consequences of Business Model Innovation : The Role of Industry Structure.
In: Business Models and Modelling. ed. /Charles Baden-Fuller; Vincent Mangematin. Bingley : Emerald Group Publishing Limited 2015, p. 347 - 386 (Advances in Strategic Management, Vol. 33)
Book chapter
Florian Waldner; Marion Poetz; Christoph Grimpe; Markus Eurich / Antecedents and Consequences of Business Model Innovation : The Role of Industry Structure.
Paper presented at The Academy of Management Annual Meeting 2015, 2015
Paper
Florian Waldner; Marion Poetz / Crowdsourcing Business Model Innovation
Paper presented at The DRUID Society Conference 2015, 2015
Paper
2014
Nikolaus Franke; Marion Poetz; Martin Schreier / Integrating Problem Solvers from Analogous Markets in New Product Ideation
In: Management Science, Vol. 60, No. 4, 2014, p. 1063-1081
Journal article
Katharina Poetz; Marion Poetz / When the Heartbeat Quickens Things are Set in Motion : Experiential Learning Processes of Portfolio Entrepreneurs .
Paper presented at The DRUID Society Conference 2014, 2014
Paper
Marion K. Poetz; Gertraud Leimüller / Wissen aus analogen Märkten für Innovationen nutzen : Gründe und Vorgehensweisen.
In: Innovationen durch Wissenstransfer: Mit Analogien schneller und kreativer Lösungen entwickeln. . ed. /Cornelius Herstatt; Katharina Kalogerakis; Marc Schulthess. Wiesbaden : Springer 2014, p. 39-61
Book chapter
2012
Marion Poetz; Martin Schreier / The Value of Crowdsourcing : Can Users Really Compete with Professionals in Generating New Product Ideas?.
In: Journal of Product Innovation Management, Vol. 29, No. 2, 2012, p. 245-256
Journal article
2010
Marion Poetz; Reinhard Prügl / Crossing Domain-Specific Boundaries in Search of Innovation : Exploring the Potential of Pyramiding.
In: Journal of Product Innovation Management, Vol. 27, No. 6, 2010, p. 897-914
Journal article