mpino

Department of Innovation and Organizational Economics

Marion
Poetz
Associate professor


Room: KIL/14.A-3.85
Tel:
+4538152914
E-mail: mp.ino@cbs.dk
Primary research areas
  • Management of innovation and technology
  • Organizational learning and search
  • Strategy and leadership for innovation
  • Open/Distributed innovation
  • Crowdsourcing and community-based innovation
  • (Lead) user innovation
  • New product development
Links
Link to this homepage
www.cbs.dk/en/staff/mpino
Presentation
Marion Poetz is Associate Professor of Innovation Management at the Department of Innovation and Organizational Economics, Copenhagen Business School (CBS), and Scientific Director of the Open Innovation in Science Research and Competence Center (OIS Center). She gained her PhD from WU Vienna and has been a visiting scholar at MIT Sloan School of Management, Bocconi University and ETH Zurich. Inspired by phenomena linked to open innovation, crowdsourcing and similar topics, her research is concerned with strategy, leadership, organizational learning and problem solving in new forms of innovation practices that are characterized by being more open, distributed, collaborative, and democratized than traditional models. Marion’s work has been published in leading international journals such as Management Science or the Journal of Product Innovation Management, featured in media such as Harvard Business Review or Inc. Magazine, and received numerous awards. Marion engages as a coordinator and teacher in different international master, PhD and executive teaching programs in the fields of entrepreneurship and innovation. She is the academic head of the new Graduate Diploma Program in Innovation Management at CBS and co-initiator of the Danish SME Crowdsourcing Lab. Marion has been an academic advisor and consultant to organizations from various industries including national and international firms and policy-making institutions. She has been involved in developing the Open Innovation in Science (OIS) Initiative of the Ludwig Boltzmann Gesellschaft and acts as the academic director of the Lab for Open Innovation in Science (LOIS). Marion is affiliated with the Danish Research Unit for Industrial Dynamics (DRUID), the Academy of Management (AOM) and has been selected as a member of the Young Global Leaders (YGLs) of the World Economic Forum (WEF).   

 

Courses

Cand. merc. MIB:
- Innovation & Knowledge (I&K)

PhD School in Economics and Management:
- Developing Research Questions and Proposals
- Management of Innovation

Graduate Diploma (HD) in Innovation Management 
- Management, Organization and Marketing of Innovation

Supervision

Marion Poetz supervises students writing their theses in the fields of Entrepreneurship and Innovation, specifically focusing on Open and Distributed Innovation.

Other teaching activities

Executive education in the fields of Entrepreneurship and Innovation.

Selected publications

Waldner, F., Poetz, M. K., Grimpe, C. and Eurich, M. (2015). Antecedents and Consequences of Business Model Innovation: The Role of Industry Structure. Advances in Strategic Management, forthcoming.

Poetz, M.K., Franke, N., and Schreier, M. (2014). Sometimes the Best Ideas Come from Outside Your Industry. Harvard Business Review, November 21, online. https://hbr.org/2014/11/sometimes-the-best-ideas-come-from-outside-your-industry  

Franke, N., Poetz, M. K., and Schreier, M. (2014). Integrating problem solvers from analogous markets in new product ideation. Management Science, 60(4), 1063-1081. 2014 EBS.SIIE Best-Paper-Award “Innovation Management  (download1.pdf)

Poetz, M.K., and Prügl, R. (2014). Find the Right Expert for Any Problem. Harvard Business Review, December 16, online. https://hbr.org/2014/12/find-the-right-expert-for-any-problem

Poetz, M. K., and Schreier, M. (2012). The value of crowdsourcing: Can users really compete with professionals in generating new product ideas? Journal of Product Innovation Management, 29(2), 245-256. 2012 Thomas P. Hustad Best Paper Award of the Journal of Product Innovation Management (download2.pdf)

Poetz, M. K., and Prügl, R. (2010). Crossing domain-specific boundaries in search of innovation: Exploring the potential of pyramiding. Journal of Product Innovation Management, 27(6), 897-914.Best Paper Award of the 16th International Product Development Management Conference, first Runner-up. (download3.pdf)

Hienerth, C., Poetz, M. K., and von Hippel, E. (2007). Exploring key characteristics of lead user workshop participants: Who contributes best to the generation of truly novel solutions? DRUID Summer Conference 2007, Copenhagen, June 18-20.

Publications & dissemination
2016
Stefan Haefliger; Marion Poetz / Leadership in Open and Distributed Innovation
Paper presented at The Academy of Management Annual Meeting 2016, 2016
Paper
2015
Florian Waldner; Marion Poetz; Christoph Grimpe; Markus Eurich / Antecedents and Consequences of Business Model Innovation : The Role of Industry Structure.
In: Business Models and Modelling. ed. /Charles Baden-Fuller; Vincent Mangematin. Bingley : Emerald Group Publishing Limited 2015, p. 347-386 (Advances in Strategic Management, Vol. 33)
Book chapter
Florian Waldner; Marion Poetz; Christoph Grimpe; Markus Eurich / Antecedents and Consequences of Business Model Innovation : The Role of Industry Structure.
Paper presented at The Academy of Management Annual Meeting 2015, 2015
Paper
Florian Waldner; Marion Poetz / Crowdsourcing Business Model Innovation
Paper presented at The DRUID Society Conference 2015, 2015
Paper
2014
Nikolaus Franke; Marion Poetz; Martin Schreier / Integrating Problem Solvers from Analogous Markets in New Product Ideation
In: Management Science, Vol. 60, No. 4, 2014, p. 1063-1081
Journal article
Katharina Poetz; Marion Poetz / When the Heartbeat Quickens Things are Set in Motion : Experiential Learning Processes of Portfolio Entrepreneurs .
Paper presented at The DRUID Society Conference 2014, 2014
Paper
Marion K. Poetz; Gertraud Leimüller / Wissen aus analogen Märkten für Innovationen nutzen : Gründe und Vorgehensweisen.
In: Innovationen durch Wissenstransfer: Mit Analogien schneller und kreativer Lösungen entwickeln. . ed. /Cornelius Herstatt; Katharina Kalogerakis; Marc Schulthess. Wiesbaden : Springer Science+Business Media B.V. 2014, p. 39-61
Book chapter
2012
Marion Poetz; Martin Schreier / The Value of Crowdsourcing : Can Users Really Compete with Professionals in Generating New Product Ideas?.
In: Journal of Product Innovation Management, Vol. 29, No. 2, 2012, p. 245-256
Journal article
2010
Marion Poetz; Reinhard Prügl / Crossing Domain-Specific Boundaries in Search of Innovation : Exploring the Potential of Pyramiding.
In: Journal of Product Innovation Management, Vol. 27, No. 6, 2010, p. 897-914
Journal article