Marketing


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Business Source Ultimate

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Business Source Alumni Edition

A limited version of the database Business Source Ultimate for CBS-alumni. This database contains scholarly journal articles in business and related disciplines, company profiles, market and industry reports, SWOT analyses, cases etc.
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Børsen Ledelse

Danish language articles on the executive’s role within strategy, organization, recruitment etc.
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Danske Medier Reserach

Find circulation figures, readership and listener figures for Danish media including newspapers, magazines, radio and television. You can also find information on advertising expenditure and sales data. The content is in Danish.
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Emerald Insight

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Encyclopedia of Global Brands

Case-like descriptions of 270 brands, including information about how it came about, how it was launched, and it's current position. Find information on brand identity, brand awareness, brand outlook, and much more.
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Gallup PC / Index Danmark

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Passport

Market statistics and reports, lifestyle and consumer analyses by country and region from EUROMONITOR. The main focus of the content is on FMCG – fast moving consumer goods.
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Sage Navigator

Social sciences literature review tool. Subjects include business and management, media and communication, psychology, politics and international relations, sociology, criminology, education, geography, and health and social care.
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ScienceDirect

Journals from across disciplines, of these approx. 340 in the fields of business economics and social and computer sciences.
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Statista

Statistical, market and consumer behaviour data as well as quantitative research and analyses.
Campus + remote access