PhD defence: Rina Bro Hansen

In order to obtain the PhD degree, Rina Bro Hansen has submitted her thesis entitled: Toward a Digital Strategy for Omnichannel Retailing.

Tuesday, June 2, 2015 - 02:00 to 04:00

This PhD research project intends to evaluate how fashion brands can build an integrated digital omnichannel presence utilizing social and interactive digital technologies for enhancing brand value. The technique for deriving empirical qualitative data included interviews, observations and action research.

Supervisor:
Professor Niels Bjørn-Andersen
Department of IT Management  
Copenhagen Business School
 
Secondary supervisor:
Professor Majken Schultz
Department of Organizations  
Copenhagen Business School
 
Assessment Committee:
Professor Kim Normann Andersen (Chair)
Department of IT Management
Copenhagen Business School

Professor Virpi Tuunainen
Department of Information and Service Economy
Aalto University

Professor Helmut Krcmar
Informatics
Technische Universität München
 
Thesis
The thesis will be available from http://openarchive.cbs.dk
 
Reception
The Doctoral School of LIMAC will host a reception, which will take place immediately after the defence in “Atrium” (outside Ks71).
 

The page was last edited by: Communications // 07/31/2018