Contents
Management of Creative Business Processes
Creative Industries, Processes and Strategies lay the foundation for applying business economics methods to creative business processes. It defines the most basic categories, issues, and methods applied during the entire CBP concentration. Students are introduced to issues associated with complex economic activities that are typically found in creative industries or in departments working with creative activities in other industries.
The aim of the course is to enable students to:
- understand basic business economic concepts and methods relevant to strategy-making in creative business processes
- outline the role of creativity for value creation and competitiveness
- analyse innovation issues special to creative business processes
- analyse organisational issues special to creative business processes
- distinguish between different views on creative contents and processes
- test their analytical skills and apply basic strategy analysis to real-life business cases
- build their personal and professional network
Marketing, creativity and innovation draws on processes of marketing, as they unfold in a variety of organisations. With the creative emphasis in a marketing context the explorations and implementation are prioritised at a deliberate cost of marketing research methods.
The aim of the course is to enable students to:
- comprehend the societal driving forces of culture, technology, politics and individual psychology and give examples of their implications for marketing strategies
- analyse the marketing challenges facing a given organisation
- operationalise marketing opportunities requiring the creation of new markets, new products or new recombinations of existing portfolios
- show how the response to marketing challenges differs among organisations with or without a specific marketing organisation or dedicated marketing personnel
- create, describe and evaluate different concepts of branding, positioning and competitive strategies
- evaluate the marketing tools of an existing organisation
- synthesise a marketing challenge and opportunity and apply the appropriate tools, set resources into an intended action and build a momentum to practically execute the visions or goals of the company's marketing.
Legal Risk Management and Intellectual Property Law covers the various parts of intellectual property law and related legal branches relevant to creative business processes, namely copyright law but also design law, trademark law, unfair competition law, contract law and and personality rights.
The aim of the course is to enable students to:
- comprehend the entire system of intellectual property law and related legal branches
- select and apply the rules relevant to creative business processes
- analyse legal problems in specific contexts in order to manage the legal risks involved.
Incentive and Reward Management investigates incentive and reward issues from a HRM (Human Resource Management) perspective, as human resources are the competitive advantage in companies characterised by creative processes. The course is not restricted to incentive and reward issues in creative industries. It rests upon the assumption that creative processes are found in many types of organisations across industries. Hence, the focus is on a particular type of organisational processes (i.e. creative processes) and not on a particular industry.
The aim of the course is to enable students to:
- identify and give examples of monetary, artistic and other types of motivation and incentives to work
- describe the complex elements of incentive and compensation structures in creative processes
- appraise motivational effects of job design, competence development and career opportunities, social norms and peer recognition in rent-seeking and voluntary organisations
- categorise and apply tools required to perform reward management
- analyse, function within and influence reward structures and processes in creative work
- diagnose the characteristics of a creative work environment
- design reward strategies that match the profile of the employees with the characteristics of the work environment
- critically examine dilemmas in rewarding creative work from an HRM perspective.
Last updated by Communications & Marketing 02/01/2012
