Career prospects
Management of Creative Business Processes
Management within creative industries
Management of Creative Business Processes (CBP) has the overall aim to qualify students, immediately upon graduation, to take up positions of organising and managing strategy and marketing in the creative industries, create inter-corporate networks or work on temporary projects.
Creative activities usually only form part of what a company does and the challenges of managing creative activities go further. Companies are dependent on their abilities to manage creative processes, and to transform creative input into commercially feasible products or services.
Within the production of fashion, music, films, games, advertisements etc., market conditions are often highly uncertain and rapidly changing. Companies face a great challenge in constantly having to innovate and, at the same time, to cope with the challenges of promoting creative or artistic efforts.
Creative processes in a business setting
The CBP provides students with tools of general managerial applicability, designed to handle the specific challenges faced in dealing with creative processes or activities in a business setting. A combination of highly targeted mandatory courses in management, marketing, law (property right issues), organisation, HRM and business economics will provide students with:
- An understanding of the emergence of new creative businesses and new forms of business and customer relationships
- Theoretically based skills to analyse creative industries and creative business processes. E.g. strategic problems faced by the creative company or creative section within larger companies
- Skills in theoretically based analysis of specific markets regarding both supply and demand
- Systematic development of ideas for radical breakthrough product concepts.
Last updated by Communications & Marketing 22/11/2010
