International Marketing & Management (IMM)
The qualifications of an IMM graduate are not those of a specialist in terms of a narrowly defined function within the firm. On the other hand, your specialisation is directed towards international activities from both a strategic management and marketing perspective. The concentration represents a general management tradition, providing you with an integrative competence in the different aspects of managing international activities.
Strategy and Marketing
While the future careers of IMM graduates are as varied as the specialisation itself, there are a few general tendencies. A substantial number of our graduates start in large international organisations working with various types of analysis related to strategy or marketing - examples of titles being:
- management consultant
- product manager
- project manager.
Last updated by Communications & Marketing 14/12/2010