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Jørgen Kai Olsen

Senior associate professor
Jørgen Kai Olsen

Department of Marketing

Solbjerg Plads 3C, 3. sal
2000 Frederiksberg C
Tel.: +45 3815 2135
Fax:+45 3815 2101
E-mail: jko.marketing@cbs.dk

Resigned: 30 April 2007



Link to this homepage: uk.cbs.dk/staff/joergen_kai_olsen

Affiliated with Research Group for Consumer Behaviour - RGCB and Center for Marketing Communication - CMC

Primary research areas

  • Brand strength
  • Customer loyalty
  • Pricing
  • Media planning
  • Consumer behaviour

Administrative functions

Member of the BSc in Business Administration and Management Science study board, member of the IT-group, MSc. course coordinator


Selected publications

  • En beslutningsstøttemodel for niveauet for en virksomheds langsigtede reklameindsats under konkurrence, af Jørgen Kai Olsen, research paper no. 6, 2004
  • Prisoptimering i logitmodellen under konkurrence, af Jørgen Kai Olsen, research paper no. 5, 2004
  • Prisoptimering i logitmodellen under homogen og heterogen forbrugeradfærd, af Jørgen Kai Olsen, research paper no. 7, 2003


Last updated by Webmaster 17/01/2008