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Richard Jones

Richard Jones
Associate professor
Richard Jones

Department of Marketing

Solbjerg Plads 3C, 3. sal
2000 Frederiksberg C
Tel.: +45 3815 2159
Fax:+45 3815 2101
E-mail: rj.marktg@cbs.dk



Link to this homepage: uk.cbs.dk/staff/richard_jones

Affiliated with Center for Strategic Design and Business Development and Center for Marketing Communication - CMC

Primary research areas

  • Integrated marketing communications
  • Public relations & issue management
  • Corporate branding, reputation & legitimacy
  • Stakeholder communication
  • Crisis management


Administrative functions

Programme coordinator for the MSc. programme Marketing Communications Management (MCM)
Member of BSc in Business Administration and Service Management study board
Course coordinator on
MC51, Corporate Communications (MCM) A102, Sales Management (elective) Service Marketing (BSc - Service Management) Advanced Service Marketing (BSc - Service Management) SU24, Sales Management (CBS Sommer school) A107, Public Relations & Issue Management (elective)


Selected publications

  • Benn, S. & Jones, R.I. (2005) The Role of Symbolic Capital in Stakeholder Disputes: A Cornflake is a Fragile Thing. Proceedings of Academy of Management Conference, Honolulu, August 5-10, 2005
  • Jones, R.I. (2005). Finding Sources of Brand Value. Developing a stakeholder model of brand equity. In: Journal of Brand Management, 13(1), 10-32.
  • Jones, R.I. (2005). Corporate Branding and Market Adaptation: Maintaining requisite variety. In: Proceedings of 19th ANZAM Conference, Canberra, December 7-10, 2005.
  • Benn, S. & Jones, R.I. (2005). Symbolic Capital and Stakeholder Disputes: the nature and role of trust in a ‘risk society.’ In: Proceedings of 19th ANZAM Conference, Canberra, December 7-10, 2005. Winner Best Paper Award in the stream of Sustainability and organisations in the natural environment.
  • Jones, R.I. (2004). "Do we need a broader definition of brand equity? Developing a stakeholder conceptualisation of brand equity". Paper presented at EMAC 2004. Gyrd-Hansen, D. & Jones, R.I. (2003) Hvor stabile er befolkningenspræferencer? Metode og Data. 88(1): s.4-11.
  • Jones,R.I. (2002). Challenges to the Notion of Publics in PublicRelations: Implications of the risk society for the discipline. PublicRelations Review, 28(1), 47-62.
  • Jones,R.I. (2002) Stakeholder Theory and Instrumental StakeholderRelations: The development of an Outcomes approach. In T.Knudsen,S.Askegaard, & N.Jørgensen (Eds.) Perspectives on Marketing Relations(pp. 55-81). Copenhagen: Thomson.
  • Christensen, L.T. & Jones, R.I. (1997) En symmetrisk dialog ommiljøspørgsmålet? En kritisk analyse af nye dialogformer mellemvirksomheder og forbrugere. In J.P.Ulhøi & H.Madsen (Eds.) Miljøledelse:tanker, erfaringer og visioner (pp. 151-167). Copenhagen: Børsen.
  • Jones, R.I. (1997). What's the Problem?: The Rhetorical Definition ofEnvironmental Issues. In S. Senecah (Ed.),Proceedings from the 4thBiennial Conference on Communication and Environment, (pp. 145 158).Syracuse, NY.: SUNY ESF.


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