Services have become an integral part of your life. Browsing the Internet, eating at a restaurant, attending a sporting event, or going on vacation all involve interaction with numerous services. Service industries are those that do not produce a tangible product, and these industries are growing in economic importance. The private non-good producing industries account for approximately 70% of total economic activity in the United States. While, in Europe approximately 60% of the annual turnover is attributed to services. These figures tell us that services are vital to the economy and a solid understanding of service fundamentals is essential. This is the background for the new Master of Social Science in Service Management offered at Copenhagen Business School.

A degree in service management to prepare you for the future

The MSc. in Service Management is offered by the Center for Tourism and Culture Management (TCM) at Copenhagen Business School (CBS). The degree is a two-year, full-time program taught in English. The intention is to prepare students for successful global careers in the service sector in a program offered at a high academic level. As services increase in economic importance it is expected that future employees have a high level of analytical skills; services go beyond serving a delicious meal, creating and evaluating a business plan for a new service offering in a multi-national corporation could be in your future. The subjects that are taught in the first year that will prepare you for your career include, but are not limited to:

1. Research Methods and Data Management

2. Globalization and Intercultural Perspectives

3. Organization and Human Resource Management in Services with Focus on Motivation

4. e-Business and Communication Management in Services

5. Sustainability and Corporate Social Responsibility in Services

6. Marketing, Events, and Innovation Management

7. Leadership and Strategy in Services

8. Law and Finance

The first year of the two-year program teaches you the fundamentals, while the second year allows you to choose a focus area of interest. These focus areas are:

1. Meetings and events management

2. Travel management

3. Trade

4. Tourism

The second year of the program is structured to allow you to study abroad at one of our partner institutions or of your choosing, work in close cooperation with a service company, complement your studies through elective courses, or a combination of these. In the final semester of the program you will write a master’s thesis on a subject of interest.

An intense, full-time degree that offers flexibility

TCM has arranged the teaching to offer students greater flexibility. Each quarter consists of two classes. The entire program consists of eight quarters. Classes are taught twice a week for four hours. For example, you may attend classes Mondays and Wednesdays from 8 to 12, covering both classes each day. In addition, each class will have lectures one Friday and Saturday per quarter. The lectures will be complemented with guest speakers, workshops, cases, etc. Below you can see an example of a possible schedule:

How do I enroll?

The general entry requirement to the master program is a bachelor degree within social science. These include, for example, bachelor degrees in economics, law, sociology, political science, public administration, anthropology, psychology, history, and many more.

It is a requirement that applicants have at least 30 ECTS credits from one or more of the following areas: strategy, organization/management, marketing, managerial economics/accounting, or economics.

As the course is taught exclusively in English, a proficiency of the language is required. Admission requires English at the Danish A-level, or EU equivalent. This requirement may be met by successfully passing an accepted English exam, such as TOEFL, IELTS, etc.

Individual assessment of applications is possible. Therefore, applicants without a bachelor degree in social science are encouraged to apply. Emphasis is placed on the applicants’ interest and knowledge of social science.

If you have obtained a Danish serviceøkonom degree you are not eligible for direct admission to the MSc. in Service Management. The serviceøkonom degree entitles you to one year of credit of the Bachelor of Science in Service Management. This means that the three year bachelor program can be completed in two years for serviceøkonomer. The BSc. In Service Management provides direct entry to the MSc. in Service Management.

The program is free of charge for students from the European Union and Nordic countries. Students from other nationalities will have to pay. Books and other supplies are paid by students.

MSocSc.SEM Folder Presentation