The seminar will take place: November the 5th at 9.00-10.30

Bio:
Dr. V Kumar’s pioneering research on Customer Loyalty and Customer Lifetime Value has received attention worldwide. His research has been widely published in premier journals such as Journal of Marketing, Harvard Business Review, Journal of Marketing Research, Marketing Science, and Operations Research to name a few. He was recently ranked as one of the top five scholars in marketing worldwide. VK also serves as a consultant for leading Fortune 500 corporations.

Professor V. Kumar, Ph.D

Richard and Susan Lenny Distinguished Chair Professor of Marketing,
Executive Director, Center for Excellence in Brand & Customer Management,
and
Director of the Ph.D. Program in Marketing
J. Mack Robinson College of Business, Georgia State University