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Lars Grønholdt

Professor with special responsibilities
Lars Grønholdt

Department of Marketing

Solbjerg Plads 3C, 3. sal
2000 Frederiksberg C

Tel.: +45 3815 2189
Fax:+45 3815 2101
E-mail: lg.marktg@cbs.dk

• CV
• Experts@cbs
• Research@cbs

Link to this homepage: uk.cbs.dk/staff/lars_groenholdt

Affiliated with Center for Marketing Communication - CMC

Primary research areas

• Quantitative Marketing
• Measuring and Modelling Marketing Communications Effectiveness
• Marketing Performance Measurement and Management
• Customer Satisfaction and Loyalty

Administrative functions

Selected publications

• Grønholdt, L. & Martensen, A. (2009). “Management practices driving sustained business success”. Measuring Business Excellence, Vol. 13, No. 1, pp. 47-55.
• Hansen, F, Lundsteen, S., Grønholdt, L. & Lange, K. (2008). "The relative role of impact and resonance in determining the effectiveness of radio advertising". In Costa Pereira, F., Verissimo, J. & P.C. Neijens, P.C. (eds.), New Trends in Advertising Research (Chapter 4, pp. 83-102). Lisbon, Portugal: Silabo Publishers.
• Martensen, A., Grønholdt, L., Bendtsen, L. & Jensen, M.J. (2007). “Application of a model for the effectiveness of event marketing”. Journal of Advertising Research, Vol. 47, No. 3 (September), pp. 283-301.
• Grønholdt, L. & Martensen, A. (2006). "Key marketing performance measures". The Marketing Review, Vol. 6, No. 3, pp. 243-252.
• Grønholdt, L. & Martensen, A. (2005). "Analysing customer satisfaction data: a comparison of regression and artificial neural networks". International Journal of Market Research, Vol. 47, No. 2, pp. 121-130.
• Grønholdt, L. & Martensen, A. "Marketing redefined: Changes and challenges". The Marketing Review, Vol. 5, No. 2, 2005, pp. 101-109.
• Martensen, A. & Grønholdt, L (2003). "Improving library users’ perceived quality, satisfaction and loyalty: An integrated measurement and management system". Journal of Academic Librarianship, Vol. 29, No. 3 (May), pp. 140-147.
• Hansen, F., Grønholdt, L. & Hansen, L.Y. (2002). "Modelling purchases as a function of advertising and promotion". International Journal of Advertising, Vol. 21, No. 1, pp. 115-135.
• Kristensen, K., Martensen, A. & Grønholdt, L. (2002). "Customer satisfaction and business performance". In: Neely, Andy (ed.) Business performance measurement: Theory and practice (pp. 279-294). Cambridge, UK: Cambridge University Press.
• Martensen, A., Grønholdt, L. & Kristensen, K. (2000). “The drivers of customer satisfaction and loyalty: Cross-industry findings from Denmark”. Total Quality Management, Vol. 11, No. 4/5/6 (July), pp. 544-553.
• Grønholdt, L., Martensen, A. & Kristensen, K. (2000). “The relationship between customer satisfaction and loyalty: Cross-industry differences”. Total Quality Management, Vol. 11, No. 4/5/6 (July), pp. 509-514.