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Birgitte Tufte

Professor with special responsibilities
Birgitte Tufte

Department of Marketing

Solbjerg Plads 3C, 3. sal
2000 Frederiksberg C
Tel.: +45 3815 2169
Fax:+45 3815 2101
E-mail: bt.marktg@cbs.dk



Link to this homepage: uk.cbs.dk/staff/birgitte_tufte

Affiliated with Center for Marketing Communication - CMC

Primary research areas

  • Children, young people, media and consumption
  • Children and TV-advertising
  • Children, young people and the internet
  • Gender images in the media
  • Gender specific variations in the use of new media in families

Administrative functions

Director of Children Research Project


Administrative functions

  • Leader of the Danish part of a Nordic research project: Gendering ICT in everyday life - A comparative study of practices in family and extra-family contexts
  • Leader of the Danish part of a comparative study in: Media consumption and gender identity of Tween girls: A cross cultural study.


Selected publications

  • B. Tufte, R. Raamat, M. Keller & & A. Martensen: " Young Estonians and Danes as online shopers: a comparative study". Published in "Young - Nordic Journal of Youth Research", Vol. 16. no. 13. ,2008.
  • L. P. Andersen, B. Tufte, J. Rasmussen & Kara Chan: "The tweens market and responses to advertising in Denmark and Hong Kong" Published in "Young Consumers" Volume 9, no. 3, 2008, Emerald.
  • Lars P. Andersen, Birgitte Tufte, Jeanette Rasmussen, Kara Chan For "Tweens and new media in Denmark and Hong Kong", Journal of Consumer Marketing, Vo. 24, No. 6, 2007 Emerald
  • "TV på Tavlen - på ny", CVU København & Nordsjælland 2007
  • "Børn, Medier og Marked", Samfundslitteratur 2007
  • "Frontrunner or Copycats?", with Jeanette Rasmussen & Lars Bech Rasmussen (eds.), Copenhagen Business School Press 2005
  • "Familier i forandring - hverdag og medier i danske familier" Birgitte Tufte og Ole Christensen. Akademisk Forlag. 2001


Last updated by webmaster 29/10/2010