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Lars Bech Christensen

PhD fellow
Lars Bech Christensen

Department of Marketing

Solbjerg Plads 3C, 3. sal
2000 Frederiksberg C
Tel.: +45 3815 2201
Fax:+45 3815 2101
E-mail: lbc.marktg@cbs.dk



Link to this homepage: uk.cbs.dk/staff/lars_bech_christensen

Affiliated with Center for Marketing Communication - CMC

Primary research areas

  • Data analysis/single-source data
  • Share of voice/market studies
  • Sponsorship effects
  • Advertising circulars (retail)


Selected publications

  • Long-term Advertising Effect and Optimal Budgeting (with Flemming Hansen), research paper no. 2004-02
  • Branding and Advertising (with Flemming Hansen), Copenhagen Business School Press, Copenhagen, 2003
  • Distiguishing between Feelings and Emotions in Understanding Communication Effects (with Flemming Hansen), Laurant, Gilles, Dwight Merunka and Judy Zaichkowsky (ed.): Marketing Communications and Consumer Behavior 2003 proceedings. The La Londe Seminar 30th International Research Seminar in Marketing. La Londe des Maures - France - June 11-13, 2003
  • The role of attitudes towards the sponsoring object (A-Sp) in the evaluation of possible sponsoring objects -sport, social aid organisations, cultural events and tv-programmes, etc.- (with Flemming Hansen & Jens Halling), Research paper, nr.2003-03
  • Choosing among alternative sponsoring objects for supporting brand strategies, based upon emotional responses (with Flemming Hansen & Jens Halling), Research paper, nr.2002-5
  • Sponseringseffekt -Emotioner og attituder!- (with Flemming Hansen), Markedsføring nr. 1, 2003


Last updated by webmaster 16/06/2009