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Mogens Bjerre

Associate professor
Mogens Bjerre

Department of Marketing

Solbjerg Plads 3C, 3. sal
2000 Frederiksberg C
Tel.: +45 3815 21 22
Fax:+45 3815 2101
E-mail: mb.marktg@cbs.dk



Link to this homepage: uk.cbs.dk/staff/mogens_bjerre

Affiliated with Research Group for Consumer Behaviour - RGCB

Primary research areas

  • Consumer behaviour and purchase behaviour
  • Key account Management
  • Franchising
  • Advertising circulars (retail)

Administrative functions

Course Director CBS Summer School


Selected publications

  • Bjerre, Mogens og Kornum, Niels (2000), ECR – Efficient Consumer Response – opbygget på to fundamenter – Demand Side og Supply Side, FACTS, nr. 10, Afsætningsøkonomisk Forskningsråd/Dansk Markedsføringsforbund
  • Bjerre, Mogens (2000), En begrebsramme omkring Key Account Management og Trade Marketing, Ledelse og Erhvervsøkonomi nr. 1, 2000
  • Bjerre, Mogens og Kornum, Niels (2000), Marketing, logistik og e-commerce, publiceret på Bitconomy’s website
  • Bjerre, Mogens (2000), ”Derfor kan andre, end Bilka og Internettet ligne fremtidens vindere”, Bladet Textil, nr. 3, 2000
  • Bjerre, Mogens (2000), Supermarkedsbanker – en kamp om kundernes lønkomti, Finans, nr. 14, 2000
  • Bjerre, Mogens (2001), Convenience – et begreb med adskillige meninger, AC Nielsens News & Views, nr. 2, 2001
  • Bjerre, Mogens (2001), Franchising - en samarbejdsform, MMM-Bladet nr. 189.
  • Bjerre, Mogens (2002), Franchising - en samarbejdsform i fortsat udvikling, ButiksAvisen nr. 1 og 2, 2002.
  • Bjerre, Mogens Bjerre (2002) Different Forms of Key Account Management – in a Transaction Cost Perspective, The Journal of Selling and Major Account Management
  • Bjerre, Mogens og Schmidt, Marcus (2003) Can Recipients of Fliers be Segmented? The International Journal of Advertising


Last updated by webmaster 16/06/2009