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Karin Tollin

Associate professor , Dr. Econ.
Karin Tollin

Department of Marketing

Solbjerg Plads 3C, 3. sal
2000 Frederiksberg C

Denmark

Tel.: +45 3815 2109
E-mail: kt.marktg@cbs.dk

• CV
• Experts@cbs.dk
• Research@cbs.dk

Link to this homepage: uk.cbs.dk/staff/karin_tollin

Primary research areas

• Marketing Mindsets and Leadership
• Marketing’s Role and Influence on Firm’s Innovation
• Corporate Brand Management

Administrative functions

Selected publications

• Tollin, K and Jones, R (2009), Marketing Logics for Competitive Advantage? European Journal of Marketing, Volume 43, Issue ¾, 523-550.
• Tollin, K (2008), Mindsets in Marketing for Product Innovation: An Explorative Analysis of Chief Marketing Executives' Ideas and Beliefs about How to Increase Their Firms' Innovation Capability, Journal of Strategic Marketing, Volume 16 Issue 5, 363-390
• Tollin, Karin and Carú, Antonella (2008), editor, Strategic Market Creation : A new perspective on marketing and innovation management, Hoboken, N.J. : John Wiley & Sons, 2008, ISBN 978 0 470 72509 2.
• Tollin, Karin and Jones, Richard (2008), Marketing's Role for Firms' Renewal and Innovation Capability, in Tollin, K. & Caru, A. (Eds.), Strategic Market Creation: A new perspective on marketing and innovation management, Hoboken, N.J. : John Wiley & Sons.
• Tollin, Karin (2008) Managing Knowledge for Product Innovation, chapter 4 (p. 107-139), in 'Handbook of Innovation in the Food & Drink Industry', Ruth Rama ( Editor), Haworth Press Inc. , N.Y.-London, ISBN 156022-298-0.