Jesper Clement

Assistant professor
Jesper Clement

Department of Marketing

Solbjerg Plads 3, 2C.08
DK-2000 Frederiksberg C

Tel.: +45 3815 2209
Fax:+45 3815 2101
E-mail: jc.marktg@cbs.dk

Link to this homepage: uk.cbs.dk/staff/jesper_clement

Affiliated with Center for Strategic Design and Business Deveopment - CDV

Research areas of interst:

Design and visual stimuli in relation to behaviour
Consumer Behaviour in relaton to experience
Packaging design as a strategic tool in building a brand
Misleading in relation to the shopping experience

Forskningsprojekt:

Deltager i forskningsprojektet FairSpeak - spin eller fair snak, når fødevarer taler
Opbygning af laboratorium for forskning i kognitiv adfærd

Primary research areas

Packaging Design
Communication and Semiotic
Psycho-physics-eye tracking
Perception

Administrative functions

Member of the PhD study board at the Marketing Research School

Selected publications

Arkitektur med andre ord, Forlaget Alinea, 1996

Noget om emballagedesign, design og produktion, Forlaget Emballageindustrien, 1999

Design med andre ord, Forlaget Alinea, 2000

Last updated by webmaster 04/06/2009

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DNRG is always looking for individuals, who wants to participate in tests on Decision Making. We run tests on a regularly basis in SenseLab at CBS and you can register by sending an e-mail to Majken L. Møller with your name and contact inforrmation.

Senselab is located at Solbjerg Plads 3, in the C tower, in room: C2.01.