Research
Interdisciplinary Cooperation and Dialogue with the Business Community
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The Department of Marketing's research profile covers the following five main areas, which are in turn covered by corresponding and partly overlapping research groups/centres:
- Business-to-Business/Industrial marketing
- Retail Studies
- Consumer Behaviour
- Marketing Communication
- Strategic Design and Business Development.
The department strongly emphasises interdisciplinary cooperation and dialogue with the business community through:
- international, university networks
- international conferences
- research projects in cooperation with the business community
- recognised, international journals.
Last updated by Aein Jebelli 24/06/2011
