Degree Programmes

The Department of Marketing is responsible for teaching under the programmes BSc, MSc & PhD

Foto Tao Lytzen 2004

BSc:

The Department of Marketing offers the course module Marketing as well as electives under the BSc-programme (3rd year).
Contacts: Programme secretary Hanne Budde, Course coordinator Torben Hansen & Electives coordinator

BA-Intercultural Marketing:

The Department of Marketing is responsible for the subjects in Intercultural Marketing, which is one of the combinations in the BA programme International Business Communication . The Department is responsible for the following courses:
  • 1st year: Macroeconomics, Business Economics
  • 2nd year: The company in the community, Cross-curricular cases, International Marketing
  • 3rd year: Consumer Market, Strategic diagnostic of the Organisation, International Economics, Marketing in a strategic perspective, Symbolic and visionary Management.
Contact: Programme coordinator Thyra Uth Thomsen

MSc:

The Department of Marketing is responsible for three MSc programmes in marketing:
  1. Marketing Communications Mangement - MCM, Contacts: Programme secretary Yvonne Bjørkov & Programme coordinator Anne Martensen
  2. Strategic Market Creation - SMC, Contacts: Programme secretary Hanne Budde & Programme coordinator Karin Tollin
  3. Economics and Marketing - EMF, Contacts: Programme secretary & Programme coordinator Lars Grønholdt
The Department of Marketing also offers a number of MSc-electives, which differ from semester to semester.

PhD:

The Department of Marketing runs an independent doctoral school, which so far offers only one annual course: Frontiers in Marketing by Tore Kristensen and guest lecturers.
  • Contacts: Administrative coordinator & Head of Doctoral School Tore Kristensen
Read more about the department's doctoral school on the page PhD Programmes (via the navigation menu to the left).

Last updated by Aein Jebelli 06/10/2011