Print Print

Fabian Csaba

Fabian Faurholt Csaba
Associate professor , Ph.D.
Fabian Csaba

Department of Intercultural Communication and Management

Dalgas Have 15
2000 Frederiksberg
Denmark
Tel.: +45 3815 3179
Fax:+45 3815 3840
E-mail: fc.ikl@cbs.dk



Link to this homepage: uk.cbs.dk/staff/fc


Currently I am working on projects on branding.

Primary research areas

  • Intercultural marketing
  • Branding
  • Corporate branding
  • Consumer theory
  • Shopping malls

Administrative functions

Course coordinator Brands, Identity and Culture


Selected publications

Csaba, Fabian Faurholt & Søren T. Askegaard (2001) "The Good, the Bad and the Jolly. Taste, Image, and the Symbolic Resistance to the Coca-colonization of Denmark". in Stephen Brown & Andrew Patterson (eds.) Imaging Marketing. London: Routledge.
Csaba, Fabian Faurholt & Güliz Ger (2000) "Global Village Carpets: Marketing, Tradition and the Oriental Carpet Renaissance" in Clifford J. Schulz II & Bruno Grbac (eds.) Marketing Contributions to Democratization and Socioeconomic Development. Phoenix: Arizona State University.
Askegaard, Søren T. & Fabian Faurholt Csaba (1999) "Malls and the Orchestration of the Shopping Experience in a Historical Perspective," Advances in Consumer Research, Vol. 26, Eric Arnould & Linda Scott (eds.), Provo, UT: Association for Consumer Research.
Csaba, Fabian Faurholt (1999) Designs of the Retail Entertainment Complex. Marketing, Space and the Mall of America. Ph.D.-dissertation, Odense: University of Southern Denmark.


Last updated by Fabian Faurholt Csaba 09/09/2011